Pengaruh Persepsi Kehalalan, Harga, Dan Gaya Hidup Islami Terhadap Keputusan Pembelian Kosmetik
DOI:
https://doi.org/10.26740/jekobi.v9n2.p67-81Keywords:
Perception of Product Halal Status, Price, Islamic Lifestyle, Purchasing Decision, Halal CosmeticsAbstract
This study aims to analyze the influence of perceptions regarding product halal status, price, and Islamic lifestyle on cosmetic purchasing decisions among consumers at the Ranitha Shtuff store in Lhokseumawe City. The study employs a quantitative approach using an associative method. The sample consists of 100 respondents selected through purposive sampling. Data were collected via Likert scale questionnaires and analyzed using multiple linear regression with IBM SPSS 27 software. The results indicate that perceptions of product halal status, price, and Islamic lifestyle each have a positive and significant effect on purchasing decisions both individually and simultaneously with Islamic lifestyle emer ging as the most dominant variable. An R-square value of 0.681 demonstrates that the three independent variables explain 68.1% of the variation in purchasing decisions, while the remainder is attributed to variables outside the scope of this study. These findings offer a theoretical contribution to the study of Muslim consumer behavior within the framework of Islamic economics, as well as a practical contribution for cosmetic business operators in understanding consumer preferences in regions governed by Sharia law.
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Copyright (c) 2026 Alya Oktaviyan, Yulius Dharma, Hamdani Hamdani, Agustinar Agustinar, Muhammad Nur Mukhlish
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This work is licensed under a Creative Commons Attribution 4.0 International License.
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