Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Informasi Media Sosial terhadap Pembayaran Zakat melalui Baznas dengan Kepercayaan Muzaki sebagai Variabel Mediasi
DOI:
https://doi.org/10.26740/jekobi.v9n1.p89-101Keywords:
Perceived Usefulness, Perceived Ease, Trust, Zakat PaymentAbstract
This study aims to analyze the effect of Perceived Usefulness and Perceived Ease of Use of Social Media Information on Zakat Payment through BAZNAS with Muzaki Trust as a mediating variable. This study uses a quantitative approach with primary data form an online questionnaire. Purposive sampling technique was used with 160 respondents from civil servants in Mojokerto Regency. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results showed that Perceived Usefulness and Perceived Ease of Use had a positive significant effect on Trust,, and Trust had a positive significant effect on Zakat Payment. Trust was proven to mediate the effect of Perceived Usefulness and Perceived Ease of Use on Zakat Payment. The implication of this research is that BAZNAS needs to improve the quality of useful, relevant, and easy-to-understand information through social media to build muzaki trust, which ultimately encourages sustainable zakat payment decisions.
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