Keroncong Ambyaran”: Inovasi dalam Pembawaan Keroncong oleh Keroncong Syahdu di Semarang
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Musik keroncong, sebagai salah satu warisan budaya Indonesia, kerap dianggap usang oleh generasi muda. Namun, perkembangan musik kontemporer menghadirkan peluang untuk merevitalisasi genre ini. Artikel ini membahas inovasi "Keroncong Tapi Ambyaran," sebuah pendekatan baru dalam pembawaan keroncong yang menggabungkan elemen musik tradisional dengan tema patah hati (ambyar) khas generasi muda. Penelitian ini menggunakan metode kualitatif dengan wawancara mendalam terhadap musisi keroncong modern dan analisis karya musik. Hasil penelitian menunjukkan bahwa pendekatan ini berhasil menarik perhatian anak muda melalui penggunaan lirik yang relevan, aransemen yang segar, dan kolaborasi dengan musisi lintas genre. Selain itu, media sosial memainkan peran penting dalam penyebaran dan popularitas konsep ini. Studi ini menyimpulkan bahwa "Keroncong Tapi Ambyaran" tidak hanya mempertahankan nilai-nilai tradisional keroncong, tetapi juga menjadikannya relevan bagi generasi muda, membuka jalan bagi kelangsungan musik keroncong di era modern.
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