STUDENTS AND ENTREPRENEURSHIP: ENTREPRENEURIAL INTENTIONS THROUGH THE THEORY OF PLANNED BEHAVIOR (TPB) APPROACH

Abstract

Many studies have been conducted on students' entrepreneurial interests at the higher education level. The role of higher education institutions has an important role in producing the golden generation to become independent entrepreneurs, internationally competitive. One of the popular approaches used is the Theory of Planned Behavior (TPB). This theory prioritizes aspects that influence students' intentions to become entrepreneurs, namely attitudes, subjective norms, and perceived behavioral control. This research aims to analyze the influence of these three variables on entrepreneurial intentions in 113 students of the Agribusiness Study Program, Faculty of Agriculture, Brawijaya University. The research approach used was quantitative descriptive using a gform questionnaire which was distributed to the 2021 and 2022 classes. Data analysis used used descriptive analysis and Structural Equation Modeling analysis with Partial Least Squares (SEM-PLS) with the help of Smartpls 4.0. The error rate used in this research was 10%. Based on the results of the analysis that has been carried out, information is obtained that attitude variables (X1) and subjective norms (X2) have a positive and significant influence on entrepreneurial intentions, while perceived behavioral control does not have a significant influence on entrepreneurial intentions (Y) of students in the Agribusiness Study Program, Faculty of Agriculture, University Brawijaya