Diffusion of Innovation: The Hologram Shape of President Jokowis Appearance at Smart Citizen Day 2019 Event
DOI:
https://doi.org/10.26740/ijss.v3n1.p21-30Keywords:
communication medium, hologram, diffusion of innovationAbstract
The hologram has been considered as communication medium, which is also in fact, this technology has been adopted in varied occasions and purposes as well as to provide a showcase of a technology advancement. Smart Citizen Day 2019 has been noted quite a breakthrough since instead of having an opening video or live speech from President Joko Widodo, the Ministry of Secretary State has come to a decision in presenting a hologram form of the president. New Media, with all its derivation is used by the president to dissemination message he made. This research paper is a literature review with the main data sources are books on communication style theory and leadership, as well as theories about new media technology. The secondary of materials used is a variety of reports about Jokowi communication activities to the Millenials. With the concept of diffusion of innovation, this hologram innovation in government area needs to be appreciated, as well as to be measured on how the audiences perspective towards the technology adaptation in the event.
References
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).