Pengaruh Kualitas Pelayanan terhadap Volume Penjualan Usaha Toko Kopi Seduh
Main Article Content
Abstract
Changes in people’s lifstyles over time have had an impact on the business world. One of the businesses affected by the changes that have occurred is the coffee industry. The high level of coffee consumption in Indonesia causes businesses to take advantage of opportunities to open coffee shops. In facing competition, business actors must develop strategies that are oriented toward customer satisfaction. One of the factors that influence customer satisfaction is service quality. The better the quality of service provided, the more revenue the coffee shop business can increase. This research was conducted to determine the effect of service quality on sales volume. This research uses the associative quantitative method. The number of samples used was 100 samples with a probability sampling technique which was carried out at the Jagakarsa Seduh Coffee Shop. The data analysis technique uses the classic assumption test, namely the normality test, regression linearity test, simple regression analysis, correlation coefficient test and coefficient of determination, t statistical test. The result showed that service quality had a positive and significant effect of 43,2% on the sales volume of the Seduh Coffee Shop business. Therefore, coffee shop business actors should maintain and improve service quality to increase revenue in business sales volume.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Anugrah, K., & Sudarmayasa, I. W. (2020). Kualitas Pelayanan Jasa : Akomodasi. Ideas.
Apriansyah, R. (2018). Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Volume Penjualan Pada Pt. Prioritas Rengat. Jurnal Manajemen Dan Bisnis, 7(2), 37–45. https://doi.org/10.34006/jmbi.v7i2.48
BPS. (2021). Statistik Kopi Indonesia. Badan Pusat Statistik.
Chandra, T. (2020). Service Quality, Consumer Satisfaction, dan Consumer Loyality: Tinjauan Teoritis. CV IRDH (International Research and Development for Human Beings).
Cucu Sumartini, L., & Fajriany Ardining Tias, D. (2019). Analisis Kepuasan Konsumen Untuk Meningkatkan Volume Penjualan Kedai Kopi Kala Senja. Jurnal E-Bis (Ekonomi-Bisnis), 3(2), 111–118. https://doi.org/10.37339/e-bis.v3i2.124
Effendy, A. A. (2019). Analisis Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Azka Toys Pamulang Tangerang Selatan. Jurnal Ilmiah Feasible Bisnis, Kewirausahaan Dan Koperasi, 1(1), 79–95.
Fawzi, M. G. H., Iskandar, A. S., Erlangga, H., Nurjaya, & Sunarsi, D. (2022). STRATEGI PEMASARAN Konsep, Teori dan Implementasi. In Pascal Books.
Gofur, A. (2022). Analysis of Product Quality, Service Quality, and Customer Satisfaction at Waroeng Special Sambal "SS” West Jakarta. Majalah Ilmiah Bijak, 19(1), 107–116. https://doi.org/10.31334/bijak.v19i1.2183
Hery, Goh, T. S., & Margery, E. (2019). Pengaruh Personal Selling Dan Pengembangan Produk Terhadap Volume Penjualan PT. Infiniti Internasional Logistic Medan. Jurnal Bisnis Kolega, 5(2), 54–69.
Hutabarat, J. P., Bross, N., & Utomo, K. W. (2018). The Effect of Service Quality and Brand Image towards Customer Loyalty with Customer Satisfaction as Intervening Variable ( Study on the Customer of PT Asuransi Sinarmas Depok Branch ). International Journal of Novel Research in Marketing Management and Economics, 5(2), 87–98.
Indajang, K., Candra, V., Sianipar, M. Y., Sembiring, L. D., & Simatupang, S. (2023). The Effect of Service Quality and Price on Customer Satisfaction. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 4(3), 942–950. https://doi.org/10.47065/ekuitas.v4i3.3090
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan (1st ed.). Unitomo Press.
International Coffee Organization. (2022). Trade Statistics Tables. http://www.ico.org/trade_statistics.asp?section=Statistics
Kamaludin, A., Sobana, D. H., Yusup, D. K., & Badriyah, M. (2020). Pengaruh daya saing pasar dan kualitas pelayanan terhadap volume penjualan produk kuliner di Bandung, Jawa Barat. Jurnal Uinsgd, 1–13.
Kotler, P., & Keller, K. L. (2018). Manajemen Pemasaran (12th ed.). PT Indeks.
Lestari, I., Khairani, R., & Handayani, C. (2021). The Role of Costumer Satisfaction in Mediating the Relationship Between Service Quality and Price on Costumer Loyalty. Computerized Accounting Study Program, 12(1), 400–411.
Mulyawan, R. (2016). Birokrasi dan Pelayanan Publik (W. Gunawan (Ed.); 1st ed.). UNPAD Press.
Napitupulu, S., Tapiomas, N., & Tobink, R. (2021). Manajemen Pemasaran Pendekatan Praktis dengan Teori-Teori Para Ahli (2nd ed.). PT Atalya Rileni Sudeco.
Nasution, M. I., Prayogi, M. A., & Nasution, S. M. A. (2017). Analisis pengaruh bauran pemasaran terhadap volume penjualan (
Analysis of the effect of marketing mix to sales volume). Jurnal Riset Sains Manajemen, 1(1), 1–11. https://doi.org/10.5281/zenodo.1012560
Nanincova, Niken. (2019). Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Noach Cafe and Bistro. Agora, 7(2), 1–5.
Solusi Bisnis (2023). Perkembangan Bisnis Coffee Shop di Indonesia 2023. https://www.solusibisnis.co.id/perkembangan-bisnis-coffee-shop-di-indonesia-2023
Poha, F. R., Karundeng, D. R., & Suyanto, M. A. (2022). Analisis Citra Merek , Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen ( Survey Pengunjung Kopi Dari Hati Marisa ). 10(1), 86–104. https://doi.org/https://doi.org/10.47668/pkwu.v10i1.336
Putri, O. D., & Gunadi, W. (2022). Pengaruh Kualitas Pelayanan Dan Pengembangan Produk Biskuit Terhadap Volume Penjualan Pt. Makindo Perdana. Jurnal Ilmiah M-Progress, 12(2), 120–131. https://doi.org/10.35968/m-pu.v12i2.906
Rita, P., Oliveira, T., & Farisa, A. (2019). The Impact Of E-Service Quality And Customer Satisfaction On Customer Behavior In Online Shopping. Heliyon, 5(10), e02690. https://doi.org/10.1016/j.heliyon.2019.e02690
Rojikun, A. (2021). The Effect Of Service Quality On Indosat Product Sales Level At The Deliz Cell Outlet. Journal of Economics and Business Letters, 1(3), 27–33. https://doi.org/10.55942/jebl.v1i3.123
Rustantono, H., Ani, H. M., Rofiah, L., & Maida, N. Al. (2023). Pengaruh Kualitas Layanan dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Member Frans Studio Dance Company Malang. 17, 79–87. https://doi.org/10.19184/jpe.v17i1.35997
Sasangka, I., & Rusmayadi, R. (2018). The Effect of Service Quality on Sales Volume at Mini Market Minamart’90 Bandung. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1), 129–154. https://doi.org/https://doi.org/10.31955/mea.v2i1.53
Siregar, T. M., Ritonga, J. R., Nasha, M., Simbolon, K., & Pencawan, A. P. (2023). Analisis Keuntungan Maksimum Penjualan Sandal dan Sepatu Toko Faa’iz Collection. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen Dan Keuangan, 7(1), 35–49. https://doi.org/10.26740/jpeka.v7n1.p35-49
Soehardi. (2021). Model Peningkatan Volume Penjualan Melalui Kualitas Produk, Kualitas Pelayanan Dan Loyalitas Kopi Golda. LPMP Imperium, 4(2), 353–360. https://doi.org/10.36407/jmsab.v4i2.341
Suardika, I. K., & Sari Dewi, M. (2021). The Influence of Brand, Product Quality and Price on Sales Volume of Samana Mart Stores. International Journal of Social Science and Business, 5(2), 256–261. https://doi.org/10.23887/ijssb.v5i2.34766
Sudirman, M. R. (2020). Pengaruh Persepsi Pelanggan Atas Kualitas Pelayanan Dan Harga Terhadap Volume Penjualan D’Jombang Café. Jurnal Ilmiah Mahasiswa FEB. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/6897
Sugiyono. (2019). Metode Penelitian Manajemen (Setiyawami (Ed.)). ALFABETA, CV.
Sunarsi, D., & Baharuddin, A. (2019). The Effect of Service Quality and Price Accuracy on Consumer Confidence and Implications for Sales Increase. PINISI Discretion Review, 3(2), 101. https://doi.org/10.26858/pdr.v3i2.13255
Surbakti, A. (2022). Pengaruh Promosi dan Kualitas Pelayanan Terhadap Minat Menjadi Nasabah pada Perusahaan Asuransi. Skylandsea Profesional Jurnal Ekonomi, Bisnis, Dan Teknologi, 2(2), 215–220.
Yusuf, M., Said, M., Nurhilalia, N., & Yusuf, Y. Y. (2022). The Effect Of Brand Image, Price, Service, Product Quality And Promotion On Consumer Buying Decisions For Car Purchases: A Case Study Of Bosowa Berlian Motor Inc. In Makassar. Applied Marketing Analytics, 7(3), 260–275.