Vol. 1 No. 3 (2026): Percentage Analysis of the Influence of Viewers' Engagement Level on Interest in Consuming Instagram Feed and Reels Content on the @kelasbugar account for the Period July-September 2025

Social media, especially Instagram for business, plays an important role in supporting business development, both for MSME players and large- scale companies. Various features available on Instagram, such as Instagram Ads, Insight, Reels, Story, and interaction facilities, are used as strategies to increase brand exposure, expand markets, and build closer relationships with consumers. In addition to impacting the business sector through promotion, branding, and sales growth, Instagram also contributes to social aspects through information dissemination, image building, and digital community development. Optimal utilization makes Instagram not only a communication medium but also an effective tool for driving economic growth and strengthening social relationships in the digital age.