Understanding the Role of Engagement in Driving Content Consumption: A Study of Instagram Feed vs. Reels Collaboration at Instagram Account @kelasbugar Periode Juli-September 2025

Abstract

This study examines the influence of audience engagement on content consumption interest by comparing Instagram Feed and Reels Collaboration content on the @kelasbugar account during July–September 2025. With the rise of short-form video and algorithm-driven content distribution, understanding how engagement affects audience behavior has become increasingly important. This research adopts a quantitative descriptive approach with a comparative and correlational design, using secondary data from Instagram Insights. Engagement (likes, comments, shares, and saves) is treated as the independent variable, while content consumption interest is measured through reach, impressions, and mhs.unesa.ac.id views. Data were analyzed using descriptive statistics, percentage contribution, and correlation analysis. The findings show that Reels Collaboration content significantly outperforms Feed content, contributing 79% of total engagement with an average of 1,919 insights per month, compared to 21% and 518 insights for Feed. This indicates that Reels, supported by algorithmic amplification and collaboration features, are more effective in increasing audience engagement and consumption interest. The study concludes that integrating short-form video and collaboration strategies is essential for optimizing Instagram content performance.