Entrepreneurial Orientation and Government Support: The Mediating Role of Knowledge Sharing in Rural Areas
Keywords:
Entrepreneurial orientation, Government support, Knowledge sharing, Rural enterprise performance, PakistanAbstract
This research focus on analysing how entrepreneurial orientation (EO) and government support (GS) affect the performance of rural businesses in Nawabshah, Pakistan. Moreover, its mediating variable is knowledge sharing (KS), which enhances the relationship between EO, GS and enterprise performance (EP). Rural entrepreneurs and small business owners within the city of Nawabshah, Pakistan were sampled and collected. The test of the proposed hypotheses was conducted using structural equation modelling (SEM) in order to evaluate both the direct and mediating effect. The findings showed that the research model that was proposed was supported. EO and GS had a significant effect on the performance of enterprises, and KS was an important mediator that increased the positive effect of EO and GS on the performance results. The data indicate that in rural areas, entrepreneurs have not only good GS but also active exchange of knowledge in their communities creating better innovation and competitiveness. According to the best knowledge of the authors, the investigation of the combined influence of EO, GS, and KS on rural enterprises in Nawabshah, Pakistan is one of the first attempts. The outcomes provide a more in-depth insight into the interaction between government support and EO and KS to improve the performance of rural enterprises. In addition, the research offers insights to the policymakers and development agencies on how to enhance entrepreneurial systems in rural locations.
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