The Role of Blockchain Technology in Digital Communication Transformation via E-Commerce Platforms for Transaction and Data Security: A Case Study of Shopee

Authors

  • Andi Nugroho
  • Zahrotul ‘Afifah Ayu Balqis Universitas Negeri Surabaya
  • Putri Nadyalisdia W Universitas Negeri Surabaya

Keywords:

digital era, information security, blockchain technology, shopee

Abstract

In the current digital era, information security is a very important thing to pay attention to. There are many methods for maintaining information security, but there are still many vulnerabilities that can be exploited by irresponsible parties. Blockchain technology provides a solution by providing a strong and reliable information security system. Blockchain technology can be used to ensure the integrity and validity of stored data. This article discusses the role of blockchain technology in the transformation of digital communications on e-commerce platforms, with a focus on transaction security and user data protection. The case study was conducted on Shopee, one of the leading e-commerce platforms in Southeast Asia. Blockchain, with its characteristics of transparency, decentralization and high security, has great potential to increase user trust and optimize e-commerce business operations.

 

Keywords: Era Digital, Information Security, Blockchain Technology, Shopee.

References

Aditya, A. (2023, April). Penggunaan data dan informasi pada domain Shopee dengan teknologi blockchain.Jurnal Teknologi, 8–14.

Ayuningtyas, T. A., Sadono, T. P., & Ekoputro, W. (2021). Aktivitas Yoiki Mentai dalam menggunakan endorsement non-selebriti melalui Instagram untuk menciptakan brand awareness di Sidoarjo.Representamen, 7(2). https://doi.org/10.30996/representamen.v7i02.5722

Fridha, M., & Octavianti, M. (2016). Konstruksi makna kencan di situs pencarian jodoh Tinder (Studi fenomenologi pada pria pengguna Tinder di Jakarta). Jurnal Nomosleca, 2(2).https://doi.org/10.26905/nomosleca.v2i2.625

Hartatik, H., Rukmana, A. Y., Efitra, E., Mukhlis, I. R., Aksenta, A., Ratnaningrum, L. P. R. A., & Efdison, Z.(2023). Tren technopreneurship: Strategi & inovasi pengembangan bisnis kekinian dengan teknologi digital. PT Sonpedia Publishing Indonesia.

Irawan, B. (2023). Implementasi teknologi blockchain untuk keamanan data Internet of Things. Humantech: Jurnal Ilmiah Multidisiplin Indonesia, 2(9), 1944–1953.

Kuswarno, E. (2009). Metodologi penelitian komunikasi fenomenologi: Konsepsi, pedoman, dan contoh penelitiannya. Widya Padjajaran.

Lisdayanti, A., & Padmanegara, O. H. (2024). Peran teknologi blockchain dalam meningkatkan kepercayaan konsumen dan keamanan data privasi pada platform e-commerce di Indonesia. Jurnal Manajemen Bisnis dan Keuangan, 5(2), 347–361. https://doi.org/10.51805/jmbk.v5i2.245

Mayang Larasati, S. E., Nasrudin, S. E., & Tojiri, Y. (2024). E-commerce dan transformasi pemasaran: Strategi menghadapi era digital. Takaza Innovatix Labs.

Megawati, L., Wiharma, C., & Hasanudin, A. (2023). Peran teknologi blockchain dalam meningkatkan keamanan dan kepastian hukum dalam transaksi kontrak di Indonesia. Jurnal Hukum Mimbar Justitia, 9(2),410–435.

Munawar, Z., & Novizal, I. (2023, December). Analisis keamanan teknologi blockchain. Jurnal Infotronik, 8(2),1–13. https://doi.org/10.32897/infotronik.2023.8.2.2062

Sri Adiningsih, S. E. (2019). Transformasi ekonomi berbasis digital di Indonesia: Lahirnya tren baru teknologi, bisnis, ekonomi, dan kebijakan di Indonesia. Gramedia Pustaka Utama.

Untung, Q. A. (2020, January 1). Penerapan teknologi blockchain sebagai media pengamanan proses transaksi e-commerce. Journal of Computer Engineering System and Science, 28–32.

Zikry, A., Bitrayoga, M., Defitri, S. Y., Dahlan, A., & Putriani, N. D. (2024). Analisis penggunaan AI dalam keberhasilan customer experience pengguna aplikasi e-commerce Shopee. Indo-Fintech Intellectuals: Journal of Economics and Business, 4(3), 766–781.

Downloads

Published

2025-12-25

How to Cite

Nugroho, A. ., ‘Afifah Ayu Balqis, Z., & Nadyalisdia W , P. (2025). The Role of Blockchain Technology in Digital Communication Transformation via E-Commerce Platforms for Transaction and Data Security: A Case Study of Shopee. Journal of Media and Digital Society on SDGs, 1(2), 31–36. Retrieved from https://journal.unesa.ac.id/index.php/jmdss/article/view/59622
Abstract views: 3 , PDF Downloads: 3

Similar Articles

You may also start an advanced similarity search for this article.