Analisa Studi Kelayakan Bisnis Gula Alternatif Stevia di PT. Mitra Kerinci
DOI:
https://doi.org/10.26740/jim.v8n3.p700-716Keywords:
feasibility study, stevia, alternative sugar.Abstract
The analysis of Stevia feasibility study at PT. Mitra Kerinci as the alternative product of sugar business aims to analyze and study the level of Stevias feasibility as alternative product of sugar business as well as what marketing strategies will be used to develop Stevia as sugar business alternative. The analysis of this feasibility study was assessed using feasibility study aspects as follows; market and marketing aspect, production and technology aspect, management and human resource aspect, legal aspect, social and environment aspect, and also financial and economic aspect. From the calculation of the five methods it can be shown that the plan to develop Stevia as sugar business alternative at PT. Mitra Kerinci is acceptable and feasible to run. The strategy that can be applied is by supporting the policies of aggressive growth. The marketing pattern that can be developed must be a vigorous promotion and must be able to influence consumers to replace sugar into Stevia sugar
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Ommani, A.R. (2011). Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis for Farming System Bussiness Management: Case of Weat Farmer of Shadervan District, Shoushtar Township, Iran. African Journal of Bussiness Management. 5(22):9448-9454
Rangkuti, F. (2008). Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta . PT Gramedia Pustaka Utama.
Republika. 2019. Industri Gula Digenjot. 18/03/2019 (https://www.kemenperin.go.id/artikel/20447/Industri-Gula-Digenjot, diakses pada 1 Desember 2019)Subagyo, Ahmad. (2008). Studi Kelayakan Teori dan Aplikasi. Jakarta . PT Elex Media Computindo.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung. PT. Alfabeta.
Supriyanto, Achmad Sani dan Masyuri Machfudz. (2010). Metodologi Riset Manajemen Sumber Daya Manusia. Malang. UIN-Maliki Press.
Swasta, B dan Handoko, T. Hani. (2008). Manajemen Pemasaran, Analisa Perilaku Konsumen, edisi pertama, cetakan keempat, Yogyakarta. Penerbit : BPFE.
Swasta, B. dan Sukotjo. (2008). Manajemen Pemasaran Modern. Yogyakarta. Liberty.
Tjiptono, Fandy dan Gregorius Chandra, (2012). Pemasaran Strategik. Yokyakarta.
Zubir Zalmi. (2006). Studi Kelayakan Usaha: Dilengkapi Contoh Studi Kelayakan Usaha Air Minum Kemasan
Abdullateef R K. (2012). Studies on Effects of Pruning on Vegetative Traits in Stevia. International Islamic University Malaysia (IIUM). Pahang Malaysia. www.ccsenet.org/ijb International Journal of Biologi Vol.4. [ 6 September 2012]
Afandi, Mukodim. (2009). Analisis Studi Kelayakan Investasi Pengembangan Usaha PT. Aneka Andalan Karya. Depok .Universitas Gunadarma..
Atmaja, K. P. Et. al. (2015). Rencana Bisnis Pengembangan Usaha Pengolahan Mete (Anancardium occidentalle L) di Subak Abian Dharma Santi, Desa Datah Karangasem. Bali. Jurnal Rekayasa dan Manajemen Agroindustri.
Badan Pusat Statistik Indonesia. (2018, November). Statistik Tebu Indonesia 2017, Indonesian Sugar Cane Statistics 2017. http://www.bps.go.id
Bloom, Paul N. dan Louise N. Boone. (2004). Strategi Pemasaran Produk 18 Langkah Membangun Jaring Pemasaran Produk yang Kokoh, terjemahan oleh Ardi Gunawan. Jakarta .Prestasi Pustakarya.
Boone, Louis E., Kurtz, David L (2012). Contemporary Marketing. Cengage Learning.
Buchari Alma. (2013). Manajemen Pemasaran dan Pemasaran Jasa. Bandung. Afabeta.
Busono dan Dini. (2010). Panduan Budidaya Stevia Sebagai Penghasil Gula Rendah Kalori. Bandung. Koperasi Nukita.
Cravens, DW. Piercy, N. (2006). Strategic Marketing. Edisi 8. McGraw-Hill
Gardana, C.,et.al. (2010). Evaluation of Steviol and its Glycosides in Stevia Rebaudiana Leaves and Commercial Sweetener by Ultra-High-Performance Liquid Chromatography-Mass-Spectrometry. Italia. Ncbi.
Gregersen, S., et.al. (2004). Antihyperglycemic Effects of Stevioside in Type 2 Diabetic Subjects. i. Denmark. ncb
Husein Umar. (2005). Studi Kelayakan Bisnis, Edisi 3. Jakarta . PT. Gramedia Pustaka Utama.
Intan, Zakiah dan Puji, Tri. 2015. Kelebihan dan Kelemahan Badan Usaha CV (https://sarjanabisnis.com/kelebihan-dan-kelemahan-badan-usaha-cv/, diakses pada 1 Desember 2019).
Kasmir dan Jakfar. (2012). Studi Kelayakan Bisnis, Edisi 2. Jakarta. Kencana.
Kotler, Philip dan Amstrong, Gary. (2014). Principles of Marketing. 12th Edition, Jilid 1 Terjemahan Bob Sabran. Jakarta. Erlangga.
Kotler, Philip. (2005). Managemen Pemasaran. Jilid 2, Edisi 11. Jakarta .
Kotler, Philip and Kevin Lane Keller. (2016). Marketing Management, 15th Edition, Pearson Education,Inc.
Megeji N.W., Kumar J.K., Virendra Singh, Kaul V.K., Ahuja P.S. (2005). Introducing Stevia rebaudiana, a natural zero-calorie sweetener. India . Current Science, 88, 5:801-804..
Ommani, A.R. (2011). Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis for Farming System Bussiness Management: Case of Weat Farmer of Shadervan District, Shoushtar Township, Iran. African Journal of Bussiness Management. 5(22):9448-9454
Rangkuti, F. (2008). Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta . PT Gramedia Pustaka Utama.
Republika. 2019. Industri Gula Digenjot. 18/03/2019 (https://www.kemenperin.go.id/artikel/20447/Industri-Gula-Digenjot, diakses pada 1 Desember 2019)Subagyo, Ahmad. (2008). Studi Kelayakan Teori dan Aplikasi. Jakarta . PT Elex Media Computindo.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung. PT. Alfabeta.
Supriyanto, Achmad Sani dan Masyuri Machfudz. (2010). Metodologi Riset Manajemen Sumber Daya Manusia. Malang. UIN-Maliki Press.
Swasta, B dan Handoko, T. Hani. (2008). Manajemen Pemasaran, Analisa Perilaku Konsumen, edisi pertama, cetakan keempat, Yogyakarta. Penerbit : BPFE.
Swasta, B. dan Sukotjo. (2008). Manajemen Pemasaran Modern. Yogyakarta. Liberty.
Tjiptono, Fandy dan Gregorius Chandra, (2012). Pemasaran Strategik. Yokyakarta.
Zubir Zalmi. (2006). Studi Kelayakan Usaha: Dilengkapi Contoh Studi Kelayakan Usaha Air Minum Kemasan
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Published
2020-05-10
How to Cite
Zulhamdi, Z. (2020). Analisa Studi Kelayakan Bisnis Gula Alternatif Stevia di PT. Mitra Kerinci. Jurnal Ilmu Manajemen, 8(3), 700–716. https://doi.org/10.26740/jim.v8n3.p700-716
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