Determinan Keputusan Pembelian Jilbab Melalui Online Shop
DOI:
https://doi.org/10.26740/jekobi.v3n2.p40-55Keywords:
Hijab, Online Shop, Purchase DecisionAbstract
The development of information and communication technology is getting faster, all can be accessed easily via the internet, this has an impact on the innovation of shooping activities into online shopping. This research aims to determine the influence of lifestyle, trust, ease, price, time and cost efficiency, reference groups, quality of information, and promotion of hijab purchasing decisions through online shop. The type of research is quantitative with quantitative descriptive methods with some analysis techniques used are t test, F test and coefficient of determination test (R2). The results showed that lifestyle, price, time and cost efficiency, reference groups, quality of information, and promotion affect the purchasing decisions hijab through online shop, while trust and ease do not affect purchasing decisions hijab through an online shop. F test results show that lifestyle, trust, ease, price, time and cost efficiency, reference groups, quality of information, and promotion together have and affect on the purchasing decisions hijab on female students S1 Islamic Economics at State University of Surabaya through online shop.
References
Agustini, N. K. D. A. (2017). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Membeli Di Online Shop Mahasiswa Jurusan Pendidikan Ekonomi Angkatan Tahun 2012. Jurnal Pendidikan Ekonomi Undiksha, Vol.9, 127–136.
Arifah, L., & Usman, H. (2017). Pengaruh Religiusitas, Subjective Norm dan Perceived Behavioral Control Terhadap Keputusan Muslimah Berhijab. Jurnal Middle East And Islamic Studies (MEIS), Vol. 5, 61–72.
Ariyadi. (2018). Jual Beli Online Ibnu Taimiyah. Yogyakarta: Diandra Creative.
Asosiasi Penyelenggara Jasa Internet Indonesia. (2019). Pengguna Internet Indonesia (1998-2018). Retrieved from https://www.apjii.or.id/. Diakses pada 25 Novemer 2019.
Bucko, J., Kakalejcik, L., & Ferencova, M. (2018). Online shopping: Factors that affect consumer purchasing behaviour. Journal Cogent Business & Management, Vol. 5, 1–15.
Daniel, W. (2019). Wow Transaksi e-Commerce RI 2018 Capai Rp 77 Triliun Meroket 151%. Retrieved from https://www.cnbcindonesia.com/tech/20190311101823-37-59800/wow-transaksi-e-commerce-ri-2018-capai-rp-77-t-lompat-151. Diakses pada 18 November 2019.
Farah, G. A., Ahmad, M., Muqarrab, H., Turi, J. A., & Bashir, S. (2018). Online Shopping Behavior Among University Students: Case Study Of Must University. Social Sciences Research Journal, 5, 228–242.
Hasan, A. F. (2013). Lebih Anggun dengan Berhijab. Jakarta: PT Elex Media Komputindo.
Indriani, I. A. D. (2016). Analysis The Factors Influence Consumer Buying Decision On Online Shopping Clothing For Consumer In Manado. Jurnal EMBA, Vol. 4, 1166–1177.
Kementrian Komunikasi dan Informatika. (2019). Pengguna Internet Indonesia Nomor Enam Dunia. Retrieved from https://kominfo.go.id/index.php/content/detail/4286/Pengguna+Internet+Indonesia+Nomor+Enam+Dunia/0/sorotan_media. Diakses pada 07 November 2019.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran (Edisi 13). Jakarta: Erlangga.
Lubis, S. K., & Wadji, F. (2014). Hukum Ekonomi Islam (Edisi 1). Jakarta: Sinar Grafika.
Mujiyana, & Elissa, I. (2013). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Via Internet Pada Toko Online. Jurnal J@TI Undip, Vol 8, 143–152.
Nofri, O., & Hafifah, A. (2018). Analisis Perilaku Konsumen dalam melakukan Online Shopping di Kota Makasar. Jurnal Manajemen, Ide, Inspirasi (MINDS), Vol. 5, 113–132.
Prateek, K., Navdeep, K., & Tajinderpal, S. (2016). A Review of Factors Affecting Online Buying Behavior. Apeejay Journal Management and Tecnology, Vol. 11, 58–73.
Purwanto, D. (2006). Komunikasi Bisnis (Edisi 3). Surakarta: Erlangga.
Wardoyo, & Andini, I. (2017). Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online Pada Mahasiswa Universitas Gunadarma. Jurnal Ekonomi Manajemen Sumber Daya, Vol. 19, 12–26.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract views: 400
,
PDF Downloads: 605
