Pengaruh Sertifikasi Halal, Halal Awareness, dan Religiusitas Terhadap Keputusan Pembelian Produk Mixue Ice Cream & Tea di Kabupaten Lamongan
DOI:
https://doi.org/10.26740/jekobi.v7n2.p172-188Keywords:
Halal Certification, Halal awareness, Religiosity, Purchasing DecisionsAbstract
Purchasing decisions for halal products are increasingly becoming a concern for consumers, especially in Indonesia with a majority Muslim population. This study aims to analyze the effect of halal certification, halal awareness and religiosity on purchasing decisions for Mixue Ice Cream & Tea products in Lamongan Regency. The research method used is quantitative with data collection techniques through questionnaire surveys distributed to 100 respondents and selected based on certain criteria using purposive sampling techniques. The results showed that the halal certification variable partially had no effect on purchasing decisions, while the halal awarenenss and religiosity variables partially had a positive and significant effect on purchasing decisions. The results of the F test show that the variables of halal certification, halal awareness, and religiosity simultaneously have a positive and significant effect on purchasing decisions. The conclusion of this study emphasizes the importance of these three factors in influencing consumer decisions to buy halal products.
References
Atikaputri, R. (2023). Pengaruh Religiusitas Intrinsik dan Sertifikasi Halal terhadap Niat Beli Produk Kosmetik pada Generasi Z. In Indonesian Journal of Economics (Vol. 01, Issue 04).
Budiman, F. (2020). Sertifikasi Halal Bagi Masyarakat Kabupaten Boyolali Jawa Tengah (Studi Tentang Keputusan Pembelian Produk Herbal Penawar Alwahida Indonesia). Jurnal Ilmiah Ekonomi Islam, 6(2), 379. https://doi.org/10.29040/jiei.v6i2.1192
Fitriyani, I. (2023). Pengaruh Sertifikasi Halal dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Mixue Ice Cream And Tea Di Kota Surakarta.
Ghozali, I. (2006). Aplikasi Analisis Multivariate Dengan Program SPSS. Badan Penerbit Universitas Diponegoro.
Hamdi, B. (2022). Islamadina: Jurnal Pemikiran Islam Prinsip dan Etika Konsumsi Islam (Tinjauan Maqashid Syariah).
Izzuddin, A. (2018). Pengaruh Label Halal, Kesadaran Halal dan Bahan Makanan Terhadap Minat Beli Makanan Kuliner. Jurnal Penelitian Ipteks Vol, 3(2).
Karmagatri, M., Utama, I. D., Yogie, H., Lemena, J., & Chen, H. H. (2023). Naive Bayes Sentiment Analysis on Perceptions of Halal Certification: A Case Study on Mixue Indonesia. Journal of Theoretical and Applied Information Technology, 101(17).
Maharani, N. (2023, July 21). Tren Es Krim Mixue di Indonesia.
Marzuki, W. W., & Triyono, T. (2021). Pengaruh Religiusitas, Sertifikasi Halal, dan Bahan Produk Terhadap Keputusan Pembelian. Value Added: Majalah Ekonomi Dan Bisnis, 17(2).
Nugroho, R. H., & Kusumasari, I. R. (2022). Perkembangan Franchise Di Indonesia. Jurnal Bisnis Indonesia, 13(2).
Nusran, M., Gunawan, Razak, M., Numba, S., & Wekke, I. S. (2018). Halal Awareness on The Socialization of Halal Certification. IOP Conference Series: Earth and Environmental Science, 175, 012217.
Purnomo, R. A. (2016). Analisis Statistik Ekonomi dan Bisnis Dengan SPSS. CV. Wade Group bekerjasama dengan UNMUH Ponorogo Press.
Saputri, E. V., & Sidanti, H. (2022). Pengaruh Label Halal, Bahan Produk Dan Gaya Hidup Terhadap Minat Beli Konsumen Produk Kosmetik Impor Korea (Pada Masyarakat Muslim Kota Madiun). SIMBA: Seminar Inovasi Manajemen, Bisnis, Dan Akuntansi, 4.
Sulistyaningsih, E., Murti, W., & Kurniati, A. (2023). Determinan Kepuasan Konsumen Serta Implikasinya Terhadap Loyalitas Konsumen Pada Makanan Franchise di DKI Jakarta. Jurnal Multidisiplin Borobudur, 1(1).
Wigati, S. (2011). Perilaku Konsumen Dalam Perspektif Ekonomi Islam. Maliyah: Jurnal Hukum Bisnis Islam, 1(1).
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract views: 490
,
PDF Downloads: 451
