Pengaruh Halal Knowledge, Islamic Religiosity,dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Sakinah Supermarket di Kota Surabaya
DOI:
https://doi.org/10.26740/jekobi.v7n3.p149-160Keywords:
Halal Knowledge, Islamic Religiosity, Service Quality, Purchase Decision, Sharia RetailAbstract
The retail business in Indonesia has experienced rapid growth and development in recent years. The retail sector has shown a 15.6% increase compared to the previous year's decline of -14.6%, which can be considered a shift from negative to positive. This is also reflected in the experience of Sakinah Supermarket in Surabaya, which has managed to survive amidst the growing presence of non-sharia modern retail. This study aims to determine whether Halal Knowledge, Islamic Religiosity, and Service Quality influence the purchasing decisions of Surabaya residents to buy from and become consumers at Sakinah Supermarket. A quantitative model method is applied in this research, where numerical data is collected, processed, and analyzed using multiple linear regression to provide an overview of the partial and simultaneous influence between the independent and dependent variables. The results of the study indicate that Halal Knowledge, Islamic Religiosity, and Service Quality have a positive and significant effect on consumer purchasing decisions at Sakinah Supermarket in Surabaya. The implications of these findings suggest that improving halal knowledge, religiosity, and service quality at Sakinah Supermarket can enhance consumer purchasing decisions. Therefore, management should strengthen these three factors to attract more customers who prioritize halal aspects and a quality shopping experience in an increasingly competitive market.
References
Abdul, R. (2015). Pengaruh Pengetahuan dan Religiusitas Terhadap Niat Beli Produk Kosmetik Halal Melalui Sikap. Journal of Islamic Marketing, 6(1), 148–163.
Andriani, R. (2019). Analisis Penerapan Prinsip-Prinsip Syariah Pada Bisnis Retail Syariah Di Minimarket Sakinah 212 Mart Wonorejo Tandes Surabaya. Universitas Islam Negeri Sunan Ampel Surabaya.
Antara, P. M., Musa, R., & Hasan, F. (2016). Bridging Islamic Financial Literacy and Halal Literacy: The Way Forward in Halal Ecosystem. Procedia. Economics and Finance, 32, 192–202.
Arifin, F. N., & Budiarti, A. (2021). Pengaruh Promosi dan Kualitas Layanan terhadap Loyalitas Pelanggan dimediasi Kepuasan Pelanggan Sakinah Supermarket Surabaya. JIRM: Jurnal Ilmu Dan Riset Manajemen, 10(12).
Aulia, S., & Hidayat, Y. (2019). Halal Labeling in Indonesia: Opportunities and Challenges. Journal of Halal Industry and Services, 2(1), 1–10.
Badan Pusat Statistik. (2019). Jumlah Penduduk Muslim Tahun 2019. BPS Kota Surabaya. https://surabayakota.bps.go.id/
El-Menouar, & Yasemin. (2016). The Five Dimensions of Muslim Religiosity, Results of an Empirical Study. Methods, Data, Analyses, 8(1), 26.
Finch, L. (2004). Customer Service Representative. PPM.
Handayani, M., Jayadilaga, Y., Fitri, A. U., Rachman, D. A., Istiqamah, N. F., Pratiwi, A. P., & Kas, S. R. (2023). Sosialisasi dan Pengenalan Aplikasi Pengolahan Data SPSS pada Mahasiswa Administrasi Kesehatan Fakultas Ilmu Keolahragaan dan Kesehatan. Jurnal Informasi Pengabdian Masyarakat, 1(2), 24–32. https://doi.org/10.47861/jipm-nalanda.v1i2.170
Hidayah, K. (2019). Implementasi Islamic Marketing Mix Di Supermarket Sakinah Surabaya. Universitas Islam Negeri Sunan Ampel Surabaya.
Hurlock, E. B. (2006). Psikologi Perkembangan. Erlangga.
Ibrahim, N. S. (2001). Penelitian dan Penilaian Pendidikan (S. B. Algensindo (ed.)).
Kotler, P., & Keller, K. L. (2012). Marketing Management. In Global Edition (14th ed.). Pearson Prentice Hall.
Kusumastuti, A., Khoiron, A. M., & Achmadi, T. A. (2020). Metode penelitian kuantitatif. Deepublish.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2001). Pemasaran. Salemba Empat.
Mubarok, N. (2017). Strategi Pemasaran Islami dalam Meningkatkan Penjualan pada Butik Calista. 3(1), 73–92.
Nasution, A. E., & Lesmana, M. T. (2018). Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen. Jurnal Nasional Vokasi Indonesia, 6(2), 87–94.
Nazir, M. (2013). Metode Penelitian. Ghalia Indonesia.
Nurhayati, T., & Hendar. (2019). Personal Intrinsic Religiosity and Product Knowledge on Halal Product Purchase Intention: Role of Halal Product Awareness. Journal of Islamic Marketing, 10(3), 1–18. https://doi.org/10.1108/JIMA-11-2017-0123
Permanasari, L. (2018). Saluran Distribusi dalam Perspektif Ekonomi Islam di Supermarket Sakinah Surabaya. DINAR: Jurnal Prodi Ekonomi Syariah, 1(2), 108–147.
Purwanto. (2018). Teknik Penyusunan Instrumen Uji Validitas Dan Reliabilitas Penelitian Ekonomi Syariah. In Revista Brasileira de Linguística Aplicada (Issue April).
Rohman, A. (2017). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Bengkel Mr. Montir Citayam. Universitas Negeri Syarif Hidayatullah.
Rois, E. L. H. (2016). Pengaruh Religiusitas, Norma Subjektif, dan Perceived Behavioral Control terharap Niat Membeli Produk Makanan Ringan Berlabel Halal. Universitas Negeri Yogyakarta.
Shihab, M. Q. (2003). Wawasan : Tafsir Maudhu`i atas Pelbagai Persoalan Umat. Mizan Publising.
Sopiyan, A. N., & Satriawan, P. I. (2018). Faktor-Faktor Demografi yang berdampak terhadap Kepatuhan WP Badan (UMKM) di kota Palembang. Jurnal Riset Terapan Akuntansi, 2(2), 101–115. https://doi.org/10.5281/zenodo.3839943
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sukma, M. R. D., & Cahyono, B. (2021). Peran Pengetahuan Produk Halal dan Religiusitas Terhadap Keputusan Pembelian Melalui Kesadaran Label Halal. HINDU, 4(116).
Surya, E. D. (2019). Pengaruh Halal Knowledge, Islamic Religiosity, Life Style terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Kota Medan. Jurnal Manajemen Tools, 11(1), 57–66. https://jurnal.pancabudi.ac.id/index.php/JUMANT/article/view/504
Tjiptono, F., & Chandra, G. (2005). Service Quality & Statisfaction (2nd ed.). Penerbit Andi.
Umar, H. (2013). Metode Penelitian untuk Skripsi dan Tesis. Rajawali Pers.
Utami, C. W. (2010). Manajemen Ritel: Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia (2nd ed.). Salemba Empat.
Uyanik, F. K., & Guler, N. (2013). A Study on Multiple Linear Regression Analysis. Procedia - Social and Behavioral Sciences, 106, 234–240. https://doi.org/10.1016/j.sbspro.2013.12.027
Wisudaningsih, B. A., Arofah, I., & Belang, K. A. (2019). Pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen dengan menggunakan metode analisis regresi linear berganda. Statmat: Jurnal Statistika Dan Matematika, 1(1), 103–116. https://doi.org/10.32493/sm.v1i1.2377
Yuliara, I. M. (2016). Regresi Linear Berganda. Universitas Udayana.
Zainuddin, Z. (2022). Pendekatan Maqashid Syariah Pada Bisnis Ritel Syariah : Studi Pada Mart 212 di Jakarta. Ad-Da’wah; Jurnal Dakwah Dan Komunikasi, 20(1), 69–80.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Zhella Annisa, Aliza Salsa Nabila, Lena Mardiana, Arasy Fahrullah
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract views: 33
,
PDF Downloads: 26
