Hubungan Variabel yang Mempengaruhi Kurangnya Minat Masyarakat Surabaya Memilih Asuransi Syariah
Abstract
The low interest of Surabaya people to sharia insurance resulted in the development of sharia insurance. So this research aims to know whether there is a relationship between variable product, price, place, promotion, people, process, and physical evidence with a lack of interest in Surabaya people choose sharia insurance. This research is a correlation study using quantitative methods measured by the likert scale and analyzed using spss version 23. The result showed that only one variable of research showing the relationship with lack of interest in Surabaya people choose sharia insurance, which is price variable
References
Badan Pusat Statistik (BPS) 2020
Firdaus, A. 2017. Pengaruh Strategi Pemasaran terhadap Minat Konsumen Membeli Produk Perumahan (Kasus pada Perumahan Surya Mandiri Teropong PT. Efa Artha Utama). JOM FISIP, 4 (1)
Nurhabibah, A dan Murniati, D.E. 2016. Pengaruh Strategi Bauran Pemasaran terhadap Minat Beli Konsumen di Pusat Oleh-Oleh Getuk Goreng Khas Sokaraja Banyumas Jalan Raya Buntu-Sampang. Jurnal Pendidikan Teknik Boga
Rachma Indrarini, Clarashinta Canggih, and Sylva Alif Rusmita, (2019), “Efficiency Determinants of Islamic Insurance in Indonesia” in The 2nd International Conference on Islamics Economics, Business, and Philanthropy (ICIEBP) Theme: “Sustainability and Socio Economic Growth”, KnE Social Sciences, pages 175-182. DOI 10.18502/kss.v3i13.4204
Sianturi, C.E.M dan Mulyaningsih, H.D. 2017. Pengaruh Bauran Pemasaran terhadap Minat Beli Konsumen (Studi pada KFC Cabang Buah Batu, Bandung). E-Proceeding of Managemen, 4 (3)
Statistik Bulanan IKNB Syariah, 2018
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Safhira Evani Hanifah Saputri, Rachma Indrarini
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.