Designing an Inclusive and Sustainable Halal Tourism Industry Model

Eva Zunia Khoiriyah; Firdaus Diaz

doi:10.26740/ajhs.v2i2.41040

Authors

Eva Zunia Khoiriyah Universitas Negeri Surabaya
Firdaus Diaz Universitas Islam Negeri Syekh Wasil Kediri

DOI:

https://doi.org/10.26740/ajhs.v2i2.41040

Keywords:

Halal Tourism, Conceptual Model, Development Strategy, Halal Industry, Inclusive Policy

Abstract

The halal tourism industry is growing rapidly along with the increasing number of global Muslim travelers and awareness of sharia-based consumption. Indonesia as a country with the largest Muslim population has great potential in this sector, but still faces challenges such as low halal literacy, inadequate infrastructure, and weak collaboration between stakeholders. This research aims to develop a conceptual model for the development of the halal tourism industry through a literature study of Scopus indexed scientific articles for the period 2020-2025. The method used is a descriptive qualitative study with a thematic analysis approach to 10 selected articles. The results showed that an effective halal tourism development strategy includes four main pillars: policy and regulation, human resource development, technological innovation and digital marketing, and preservation of cultural and environmental values. In conclusion, the conceptual model offered can be used as a basis for the formulation of national and local policies and strategies in building inclusive and sustainable halal tourism destinations.

References

Al Mustaqim, D. (2023). Strategi Pengembangan Pariwisata Halal Sebagai Pendorong Ekonomi Berkelanjutan Berbasis Maqashid Syariah. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(1), 26–43. https://doi.org/https://doi.org/10.61553/abjoiec.v1i1.20

Alfarizi, M., Ngatindriatun, N., Arifian, R., & Widiharjanti, I. (2025). Green-smart service quality and halal tourism attributes on revisit intention and quality of life: A case study from Indonesia. International Journal of Halal Industry, 1(1), 1–20. https://doi.org/https://doi.org/10.20885/IJHI.vol1.iss1.art1

Andriani, S., & Sucipto, A. (2025). Pendampingan Digitalisasi Keuangan dengan Aplikasi “SI APIK” dan Proses Produk Halal untuk Komunitas Kopi di Kabupaten Pasuruan. Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi Dan Perubahan, 5(2). https://doi.org/https://doi.org/10.59818/jpm.v5i2.1347

Aravik, H., Amri, H., Hamzani, A. I., & Khasanah, N. (2025). Challenges and Opportunities in the Implementation of Sharia Management. Al-Iqtishadiyah: Ekonomi Syariah Dan Hukum Ekonomi Syariah, 10(2), 144–158. https://doi.org/http://dx.doi.org/10.31602/iqt.v10i2.17033

Arissaputra, R., Gaffar, V., Sultan, M. A., Andriana, D., Abror, A., Sentika, S., & Christiyanto, W. W. (2025). Muslim tourists as role models for environmental responsibility: key factors in memorable nature-based tourism, place attachment, and environmental concern. Journal of Islamic Marketing. https://doi.org/https://doi.org/10.1108/JIMA-11-2024-0541

Aysan, A. F., & Syarif, M. F. (2025). Shaping the halal tourism industry landscape through NFT and metaverse: new horizons for halal brand and halal booking hotel. Journal of Islamic Marketing, 16(1), 123–140. https://doi.org/https://doi.org/10.1108/JIMA-07-2023-0206

Basendwah, M., Rahman, S., & Al-Sakkaf, M. A. (2024). Tourists’ satisfaction with Islamic attributes of destination: a systematic mapping study. Journal of Islamic Marketing, 15(5), 1414–1438. https://doi.org/https://doi.org/10.1108/JIMA-01-2023-0024

Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/https://doi.org/10.1016/j.tmp.2015.12.008

Battour, M., Salaheldeen, M., & Mady, K. (2022). Halal tourism: exploring innovative marketing opportunities for entrepreneurs. Journal of Islamic Marketing, 13(4), 887–897. https://doi.org/https://doi.org/10.1108/JIMA-06-2020-0191

Berakon, I., Wibowo, M. G., Nurdany, A., & Aji, H. M. (2023). An expansion of the technology acceptance model applied to the halal tourism sector. Journal of Islamic Marketing, 14(1), 289–316. https://doi.org/https://doi.org/10.1108/JIMA-03-2021-0064

Dashti, L. A., Jackson, T., West, A., & Jackson, L. (2024). Enhancing halal food traceability: a model for rebuilding trust and integrity in Muslim countries. Journal of Islamic Marketing, 15(12), 3382–3408. https://doi.org/https://doi.org/10.1108/JIMA-06-2023-0167

Dotsenko, T., Jarzębowski, S., Chepel, K., Blyznyukov, A., & Melnyk, M. (2024). The role of IT companies’ business leadership in driving digital progress in local communities. Business Ethics and Leadership, 8(3), 199–218. https://doi.org/https://doi.org/10.61093/bel.8(3).199-218.2024

Fithriyah, M. U. (2022). Pengembangan wisata halal dengan model pentahelix. Jurnal El-Riyasah, 13(2), 191–204. https://doi.org/http://dx.doi.org/10.24014/jel.v13i2.20321

Gaffar, V., Christiyanto, W. W., Arissaputra, R., Abror, A., Achmad, N., Hidayat, E. F. F., ..., & Shahril, A. (2024). Digital halal literacy and halal destination attribute as the antecedents of revisit intention. International Journal of Tourism Cities. https://doi.org/https://doi.org/10.1108/IJTC-12-2023-0259

Hakim, L. (2021). Digitalisasi wisata halal melalui aplikasi smartphone dimasa pendemi covid-19. Journal of Islamic Management, 1(2), 136–147. https://doi.org/https://doi.org/10.15642/jim.v1i2.556

Hakim, M. L., Hanif, N. A., & Prasetyo, S. (2023). Pengembangan Sektor Pariwisata Halal Melalui Smart Tourism Di Indonesia Dan Dubai. The Indonesian Journal of Public Administration (IJPA), 9(2), 66–76.

Hariani, D., & Hanafiah, M. H. (2024a). The competitiveness, challenges and opportunities to accommodate the Halal tourism market: a Sharia-law tourism destination perspectives. Journal of Islamic Marketing, 15(3), 919–942. https://doi.org/https://doi.org/10.1108/JIMA-05-2023-0147

Hariani, D., & Hanafiah, M. H. (2024b). The competitiveness, challenges and opportunities to accommodate the Halal tourism market: a Sharia-law tourism destination perspectives. Journal of Islamic Marketing, 15(3), 919–942. https://doi.org/https://doi.org/10.1108/JIMA-05-2023-0147

Harini, S., Rahmawati, R., Silaningsih, E., Nurhayati, I., Mutmainah, I., Rainanto, B. H., & Endri, E. (2025). Development of Halal Tourism Villages Based on Local Culture and Sustainability. Tourism and Hospitality, 6(2), 55.

Hendrik, H., Kusumawardani, S. S., & Permanasari, A. E. (2024). The emerging landscape of halal tourism in the digital era: an IT perspective. Journal of Islamic Marketing, 15(8), 1995–2015. https://doi.org/https://doi.org/10.1108/JIMA-04-2023-0130

Indratno, I., Rachmiatie, A., Anisa, Y. H., Martian, F., Sonya, V. M., & Yuniar, N. (2024). Mapping of tourism village ecosystem in supporting the development of Halal tourism village. AIP Conference Proceedings, 3065(1). https://doi.org/https://doi.org/10.1063/5.0225788

Lin, Y. H., & Hsu, Y. L. (2025). Authentic experiences and support for sustainable development: Applications at two cultural tourism destinations in Taiwan. Leisure Sciences, 47(1), 91–112. https://doi.org/https://doi.org/10.1080/01490400.2022.2061655

Mukherjee, A., Rajendran, S. D., & Wahab, S. N. (2022). Technology strategy in boosting halal tourism activities. Technology Application in Aviation, Tourism and Hospitality: Recent Developments and Emerging Issues. Singapore: Springer Nature Singapore., 41–56. https://doi.org/https://doi.org/10.1007/978-981-19-6619-4_4

Nahdiyati, A., & Yusdalifa, S. (2025). INTEGRASI PENDIDIKAN ISLAM DALAM PENGEMBANGAN PARIWISATA HALAL DI INDONESIA. As-Sulthan Journal of Education, 13, 676–686.

Nurcahyo, S. A., Jannah, R., & Anis, M. (2024). Maqasid Syariah Management in Realizing Sustainable Development Goals: Perspective of the Halal Tourism Industry. Journal of Digital Marketing and Halal Industry, 6(2). https://doi.org/https://doi.org/10.21580/jdmhi.2024.6.2.23093

Pratiwi, R Takhim, M Ratri Wardhani, W. N Sonjaya, A Rahman, A., Basmar, E., & Pambudi, B. (2024). The Collaboration of Penta Helix to Develop Halal Tourism Villages in Batang, Cental Java. International Journal of Sustainable Development & Planning, 19(7). https://doi.org/10.18280/ijsdp.190732

Qizam, I., Berakon, I., & Ali, H. (2025). The role of halal value chain, Sharia financial inclusion, and digital economy in socio-economic transformation: a study of Islamic boarding schools in Indonesia. Journal of Islamic Marketing, 16(3), 810–840. https://doi.org/https://doi.org/10.1108/JIMA-03-2024-0108

Rachmiatie, A., Zakiah, K., Yusdiansyah, E., Setiawan, E., & Martian, F. (2023). Model of Stakeholder Engagement in Halal Tourism Ecosystems in Rural Areas. KnE Social Sciences, 2023, 707–716. https://doi.org/10.18502/kss.v8i18.14272

Rahayu, S. W., & Abbas, S. (2024). A Synergy of Halal Tourism Regulations and Tourism Rights Protection in Aceh: Pentahelix Model. Samarah: Jurnal Hukum Keluarga Dan Hukum Islam, 8(3), 1454–1475. https://doi.org/http://dx.doi.org/10.22373/sjhk.v8i3.23495

Ramadhani, M. (2021). Dilema Regulasi Pariwisata Halal Di Indonesia. Ar Rehla, 1(1), 89–105. https://doi.org/10.21274/ar-rehla.2021.1.1.89-105

Santoso, L., Cahyani, Y. T., & Suryani, S. (2020). Dilema kebijakan wisata halal di Pulau Lombok. Jurnal Sosiologi Reflektif, 15(1), 23–44. https://doi.org/https://doi.org/10.14421/jsr.v15i1.1968

Sari, P. R. K., Wardani, R., Mutia, G. R., Amri, S., & Ratnasari, R. T. (2025). Halal tourism and Sasak culture: ANP approach. Journal of Islamic Marketing. https://doi.org/https://doi.org/10.1108/JIMA-10-2024-0473

Silfiya, M., Hermawan, R., & Adiyono, A. (2023). Strategi Pengembangan Pariwisata Halal Pantai Biru Kabupaten Bangkalan Dalam Meningkatkan Perekonomian Masyarakat Sekitar. AL-MIKRAJ Jurnal Studi Islam Dan Humaniora. (E-ISSN 2745-4584), 4(1), 702–719. https://doi.org/https://doi.org/10.37680/almikraj.v4i1.4107

Soleymani, Z., Sojasi Qeidari, H., Shayan, H., Seyfi, S., & Vo‐Thanh, T. (2025). Enhancing Sustainable Rural Tourism Through Memorable Experiences: A Means‐End Chain Analysis. International Journal of Tourism Research, 27(2), e2800. https://doi.org/https://doi.org/10.1002/jtr.2800

Sugiyono. (2018). Metode Penelitian Kualitatif. Bandung: Alfabeta, 514.

Syam, H. M., Rumyeni, R., & Samsudin, D. (2023). Konsep Strategi Branding Destinasi Bagi Industri Pariwisata Halal Dalam Menarik Wisatawan. Warta Ikatan Sarjana Komunikasi Indonesia, 6(2), 143–152. https://doi.org/https://doi.org/10.25008/wartaiski.v6i2.248

Tasya, N. (2024). Sektor Penjaminan Halal Pada Industri Pariwisata. AL-BAYAN: Jurnal Hukum Dan Ekonomi Islam, 4(1), 73–94. https://doi.org/https://www.jurnal.stainwsamawa.ac.id/index.php/al-bayan/article/view/319

Untari, D. T. (2024). Tantangan Wisata Halal di Jakarta: Peluang dan Kendala dalam Mewujudkan Pariwisata Ramah Muslim. Jurnal Komunikasi Dan Ilmu Sosial, 2(3), 130–136. https://doi.org/https://doi.org/10.38035/jkis.v2i3.1475

Xia, L., Baghaie, S., & Sajadi, S. M. (2024). The digital economy: Challenges and opportunities in the new era of technology and electronic communications. Ain Shams Engineering Journal, 15(2), 102411. https://doi.org/https://doi.org/10.1016/j.asej.2023.102411

Yusup, H., Aris, M., Sonny, Z., & Suartini, S. (2025). Legal aspects and government policy in increasing the role of MSMEs in the Halal ecosystem. F1000Research, 13. https://doi.org/10.12688/f1000research.148322.4