Halal Industry in the Creative Economy: Opportunities in the Entertainment and Media Sectors

Mazaya Najmy Tsaqyfa; Nur Azzah Athirah Binti Sha’ari

doi:10.26740/ajhs.v1i2.35549

Authors

Mazaya Najmy Tsaqyfa Universitas Negeri Surabaya
Nur Azzah Athirah Binti Sha’ari Universiti Teknologi MARA ( UITM ) Shah Alam

DOI:

https://doi.org/10.26740/ajhs.v1i2.35549

Keywords:

Halal Industry, Creative Economy, Entertainment Sector, Media Sector, Halal Entertainment

Abstract

The halal industry has grown significantly across various sectors, including food, cosmetics, and fashion. However, the halal entertainment and media sector remains underexplored, despite increasing demand from Muslim consumers for content aligned with Islamic values. This study aims to analyze the opportunities and challenges of developing the halal entertainment and media industry within the creative economy framework. The research employs a literature review method, examining secondary sources such as industry reports, academic articles, and relevant publications. The data were analyzed qualitatively to assess the growth of the halal entertainment industry, the impact of digital technology, and the regulatory challenges related to halal content certification. Findings indicate that digital technology, such as streaming platforms, plays a crucial role in expanding global access to halal content. Additionally, Muslim consumers increasingly prefer entertainment that aligns with Islamic values. However, major challenges include the lack of clear regulations and certification standards for halal entertainment, along with the creative limitations in producing content that is both appealing and compliant with Islamic principles. In conclusion, the halal entertainment and media industry holds significant potential, particularly in Muslim-majority countries like Indonesia. Clearer regulations and content innovation are key drivers for future growth.

References

Andani, L., Fathoni, H., & Nurdiansyah, I. (2024). Optimization Of The Halal Industry Sector : The Potential Of Halal Media And Entertainment In Indonesia. Finansha : Journal of Sharia Financial Mangement, 5(1), 1–19. https://doi.org/10.15575/fjsfm.v5i1.31112

Annisawati, A. A., Gaffar, V., Hurriyati, R., & Widjajanta, B. (2024). Muslim Loyalty in Halal Digital

Recreation : The Role of Experience Quality and Value. Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship. https://doi.org/10.2991/978-94- 6463-443-3

Barus, H. P., Hasibuan, R. R. A., & Harahap, M. I. (2024). Analisis Potensi Industri Halal Dalam Meningkatkan Pertumbuhan Ekonomi Kota Binjai. Al-Mutharahah:Jurnal Penelitian Dan Kajian Sosial Keagamaan, 21(1), 527–539. https://doi.org/10.46781/al-mutharahah.

Deuraseh, N., & Anuar, R. N. (2022). Halal Media And Entertainment In Creating Job Opportunities In Brunei Darussalam. Journal of Halal Science and Technolog, 1(2), 1–11.

Ghani, Z. B. A. (2009). Entertainment In Muslim Media : Unsettled Problem ? Jurnal Hadhari Biil, 2, 53–64.

Hussain, M., Shabbir, H., & Iqbal, Z. (2024). The increasing trend of “Halal media”, persistent issues, and possible solutions in the context of Islamic values. Jahan-e-Tahqeeq, 7(3), 116–126.

Kamiluddin, & Hasan, Z. (2023). Creative Economy Development Challenges for Halal Tourism : A Study in Madura, Indonesia. Iqtishadia : Jurnal Ekonomi & Perbankan Syariah, 10(1), 100–122. https://doi.org/10.1905/iqtishadia.v6i1.7255

Kasanah, N. (2022). Potensi , Regulasi , dan Problematika Sertifikasi Halal Gratis. Journal of Economics, Law, and Humanities, 1(2), 28–41.

Madhini, I. T., Ni, N., & Saudi, Y. (2024). Penerapan Kecerdasan Buatan ( AI ) dalam Produksi Konten Penyiaran : Peluang dan Tantangan. Seminar Nasional Paedagoria, 4(1), 612–620. Mahsun, M., Asnawi, N., Djakfar, M., Idrus, S. Al, Almanshur, F., Islam, U., Maulana, N., & Ibrahim,

M. (2021). Sumber Daya Manusia dalam Mewujudkan Halal Entrepreneurship di Indonesia. IDAROTUNA: Jurnal Adminstrative Science, 3(2), 152–167.

Maysyaroh, S., Salmah, S., & Nadia, T. (2022). Sentiment Analysis of Halal Media and Recreation Trends in The Last 10 Years. Islamic Marketing Review, 1(1), 1–12.

Nizar, M., & Rakhmawati, A. (2021). Tantangan dan Strategi Pemasaran Produk Halal di Indonesia. Malia: Jurnal Ekonomi Islam, 13(1), 123–140.

Nugraha, Y. M. (2018). ANALISIS POTENSI PROMOSI PARIWISATA HALAL MELALUI E- Marketing Di Kepulauan Riau. Jurnal Penelitian Dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti, 3(2), 63–68.

Nurfaiza, U. (2019). Strategi Pengembangan ( Lembaga Penyiaran Publik ) LPP TVRI melalui Rebranding LOGO Baru : Perspektif Industri Media Islam. Jurnal Mediakita: Jurnal Komunikasi Dan Penyiaran Islam, 3(2), 137–152.

Prabowo, O. H., Merthayasa, A., & Saebah, N. (2023). Pemanfaatan Teknologi Informasi Dan Manajemen Perubahan Pada Kegiatan Bisnis Di Era Globalisasi. Journal Syntax Idea, 5(7), 883–892.

Putra, A. B., Islam, U., Sunan, N., Yogyakarta, K., Islam, U., Sunan, N., & Yogyakarta, K. (2023). International Dynamics of Halal Industry Development : A Literature Review International Dynamics of Halal Industry Development : A Literature Review. Review Of Islamic Economics And Finance Journal, 6(1), 75–90. https://doi.org/10.17509/rief.v6i1.57906

Rusmini, Masfiah, A. L., Rohman, M. T., Amanda, P. A., & Zahro, S. F. (2022). Peluang Pengembangan Ekonomi Kreatif di Era Society 5.0 bagi Generasi Milenial. Risalah Iqtidadiyah : Journal of Sharia Economics, 1(1), 26–34.

Shah, S. A., Bhutto, M. H., & Azhar, S. M. (2022). Integrative review of Islamic marketing. Journal of Islamic Marketing, 13(6), 1264–1287. https://doi.org/10.1108/JIMA-07-2020-0216

Utami, F., Srifa, S., & Fadilah, S. N. (2021). Peluang dan tantangan industri media dan hiburan halal di indonesia: kajian kelembagaan dari sudut pandang produk hukum di indonesia. Diponegoro Journal of Islamic Economics and Business, 1(4), 238–249.

Winarni, E., & Mahsun, A. (2021). Faktor-Faktor yang Mempengaruhi Keberhasilan Usaha Mikro Kecil Berbasis Ekonomi Kreatif di Kota Sidoarjo Eko. Yos Soedarso Economics Journal (YEJ),3(3), 51–66.

Yustianingsih, L., Mufid, A., Hafidz, M., Maifiah, M., & Gunawan, S. (2024). Comparison Study of Halal Management System in Indonesia and Malaysia. Halal Research Journal, 4(3), 28–44. Zubaidi, A. A. (2020). Perencanaan industri media televisi islam. Komunike: Jurnal Komunikasi Penyiaran Islam, 12(2), 235–253.