Strategy for Good Village Governance in The Sambongrejo Tourism Village, Bojonegoro Regency.

Authors

  • Rohmawati Kusumaningtias Accounting Department, Faculty of Economics and Business, Universitas Negeri Surabaya
  • Rediyanto Putra Accounting Department, Faculty of Economics and Business, Universitas Negeri Surabaya
  • Romi Ilham Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas Surabaya
  • Ayu Fitriatul Ulya Diploma of Tourism Destination, Universitas Merdeka Malang
  • Bayu Laksono Accounting Department, Faculty of Economics and Business, Universitas Negeri Surabaya

Keywords:

Forest, SWOT, tourism destination

Abstract

Introduction/Main Objectives: This research focuses on intelligent forest tourism, which combines the interests of sustainability and the welfare of the residents. Background Problems: The problem of deforestation due to economic reasons is a fundamental reason that looks simple but involves many components. The economic sector impacts culture, macro policies and politics, and the most considerable influence is environmental sustainability. So, significant intervention is needed through appropriate governance, namely based on innovative forest business. Apart from that, the touch of ICT is in line with efforts to increase tourism (smart tourism). Novelty: Smart forest tourism that pays attention to sustainability and community welfare. Research Methods: Use SWOT analysis to determine strategies for developing the intelligent forest tourism concept. Finding/Results: Sambongrejo Village is a tourist area with most of the land in the form of forest; the primary strategy for maintaining forest sustainability is through tour packages with the best marketing and human resources. Conclusion: The design of tourist destinations needs to be optimized through tour packages, improving the quality of human resources, and effective marketing are the main strategies that need to be implemented.

Author Biography

Rohmawati Kusumaningtias, Accounting Department, Faculty of Economics and Business, Universitas Negeri Surabaya

SCOPUS ID : 57215487512

url: https://www.scopus.com/authid/detail.uri?authorId=57215487512

 

SINTA ID: 5998841

url: http://sinta2.ristekdikti.go.id/authors/detail?id=5998841&view=overview

Google Scholar

url: https://scholar.google.co.id/citations?user=lIuP92QAAAAJ&hl=en&oi=ao

 

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Published

2024-03-17

How to Cite

Kusumaningtias, R., Putra, R., Ilham, R., Ulya, A. F., & Laksono, B. (2024). Strategy for Good Village Governance in The Sambongrejo Tourism Village, Bojonegoro Regency. AKRUAL: Jurnal Akuntansi, 15(2). Retrieved from https://journal.unesa.ac.id/index.php/aj/article/view/26878

Issue

Vol. 15 No. 2 (2024): AKRUAL: Jurnal Akuntansi (In Progress)

Section

Articles

License

Copyright (c) 2024 Dr. Rohmawati Kusumaningtias, S.E., Ak., M.S.A.

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