ASSERTIVE ILLOCUTION OF VEHICLE SLOGANS IN PACITAN

Abstract

Vehicle slogans in the Pacitan region not only function as visual decoration on vehicles but also as a communication medium that conveys the beliefs, life principles, and social values of the local community. This aim For analyze meaning and function illocution assertive content​ in vehicle slogans wheel four wheels​ six . Using approach pragmatics and theory Searle's illocutionary act , as well as method descriptive qualitative through observation , visual documentation , and recording field , found that illocution assertive in vehicle slogans play a role as statement representative that reflects attitude life , motivation work and spirituality driver . Slogans like my fortune pillar kebulmu and ora ono mulyo without rekoso show How Language used For state reality social beliefs​ the truth . Research This confirm that illocution assertive in vehicle slogans is form communication meaningful and capable public​ made into material study pragmatics contextual in education language and culture .