THE IMPACT OF USING IMPOLITE SLANK IN THE YOUNG GENERATION ON THEIR POLICY IN SPEECH

Abstract

Abstract: The rapid development of globalization and technology has significantly influenced the lifestyle and communication patterns of the younger generation. One prominent phenomenon is the frequent use of informal or slang language in daily conversations, both spoken and written, particularly on social media. While slang is often used as a form of self-expression and group identity, its usage sometimes deviates from the norms of politeness, especially in formal contexts. This study aims to examine the impact of impolite slang language on the language politeness of young people. Using a quantitative research method with a survey approach, data were collected from 30 students at the Off-Main Campus Study Program (PSDKU) of Universitas Brawijaya in Kediri, aged 18 to 22. The results show that peer influence and social media are major factors encouraging the use of impolite slang. Although many respondents are aware of the need to use formal language in appropriate contexts, a significant number still face challenges in distinguishing language use based on setting, which affects their ability to communicate properly in academic and formal situations. This study highlights that while slang can foster creativity and social bonding, excessive use particularly of impolite forms can erode the norms of polite communication. Therefore, it is important to develop awareness and guidance that allows young people to freely express themselves while maintaining respectful and appropriate language use. The findings contribute to sociolinguistic studies and support the development of more relevant language education strategies.

Key Word:  slang language, youth, politeness, language behavior, social media, formal communication