The Influence of the Nihongo Mantappu YouTube Channel Content on Generation Z’s Career Choices

Abstract

The purpose of this study is to analyse the influence of Nihongo Manttapu's YouTube content on Generation Z's career choices, particularly their interest in Japanese. The method used in this study is a survey that collects data using questionnaires distributed to Gen Z who follow the channel. The results show that the content provided by Nihongo Manttapu has a positive impact on increasing Gen Z's interest in learning Japanese, thus helping them to choose future careers such as translator, teacher, and increasing their interest in working in Japan. This study is expected to provide more insight into the role of social media in shaping generational career preferences.