PENGGUNAAN E-WALLET DALAM TRANSAKSI E-COMMERCE: ANALISIS UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

Main Article Content

Rr Natasha Pramesthi Budi Puspaningrum
Apriani Dorkas Rambu Atahau

Abstract

E-wallet is an electronic service used as a payment tool in electronic form where the amount of money will be stored in a certain electronic medium. However, there are still problems related to privacy and data security also network access while using e-wallet. The use of e-wallet is expected to increase efficiency and effectiveness in conducting transactions, helping the smoothness of small but frequent mass transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) analysis is used to predict a person's attitudes and acceptance of the technology used and provide information on what factors can encourage the user's attitudes. The purpose of this study is to analyze the use of e-wallets in transactions on e-commerce using the UTAUT framework and to determine the impact of using E-wallets as a non-cash payment tool for e-commerce using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework on 109 student respondents of Faculty Economics and Business Satya Wacana Christian University using explanatory research through a quantitative approach. The results of this study prove that there are two accepted hypotheses. Only the social influence and facilitating conditions variables have a positive and significant effect on the user's interest in using the ShopeePay service with an interest in transactions on e-commerce.

Downloads

Download data is not yet available.

Article Details

How to Cite
Puspaningrum, R. N. P. B., & Atahau, A. D. R. (2023). PENGGUNAAN E-WALLET DALAM TRANSAKSI E-COMMERCE: ANALISIS UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT). JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN, 11(2), 191–208. https://doi.org/10.26740/jepk.v11n2.p191-208
Section
Articles

References

Andriyaningtyas, I., Adam, M., & Herianingrum, S. (2022). Penerimaan E-wallet Syariah LinkAja dalam Rangka Pengembangan Ekonomi Digital di Indonesia. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(4). https://doi.org/10.24034/j25485024.y2021.v5.i4.4772

Anugrah, M. D., & Ompusunggu, H. (2021). Analisis Faktor-Faktor yang Mempengaruhi Niat Penggunaan E-Money melalui Aplikasi Pembayaran Berbasis Digital menggunakan Model UTAUT. Jurnal Ilmiah Ekonomi Dan Bisnis, 18.

Dewi, I. R. (2022, June 28). Peta Kompetisi Dompet Digital Indonesia, Siapa Lebih Unggul? CNBC Indonesia. https://www.cnbcindonesia.com/tech/20220628115548-37-350996/peta-kompetisi-dompet-digital-indonesia-siapa-lebih-unggul

Kurnianingsih, W. (2022). Shopeepay Mobile Payment Adoption Analyis using the UTAUT Model Approach (Case Study at Amikom University Yogyakarta). Indonesian Journal of Business Intelligence (IJUBI), 5(1), 61. https://doi.org/10.21927/ijubi.v5i1.2323

Kurniawan, A. (2022, April 20). Hikmah Pandemi Covid-19 Dompet Digital Naik Daun. Kementerian Keuangan Republik Indonesia. https://www.djkn.kemenkeu.go.id/kpknl-semarang/baca-artikel/14974/Hikmah-Pandemi-Covid-19-Dompet-Digital-Naik-Daun.html

Mustaqim, R. N., Kusyanti, A., & Aryadita, H. (2018). Analisis Faktor-Faktor yang Memengaruhi Niat Penggunaan E-commerce XYZ Menggunakan Model UTAUT (Unified Theory Acceptance and Use Of Technology) (Vol. 2, Issue 7). http://j-ptiik.ub.ac.id

Mutiara Annur, C. (2020, September 3). Hasil Dua Survey: ShopeePay Kalahkan Gopay dan OVO Saat Pandemi . Kata Data. https://katadata.co.id/desysetyowati/digital/5f50a03bf2ece/hasil-dua-survei-shopeepay-kalahkan-gopay-dan-ovo-saat-pandemi

Prakarsa, G. (2019). Analisis Faktor-faktor Penerimaan Konsumen Pada Aplikasi E-Marketplace Lazada Menggunakan TAM. Jurnal Sains DanTeknik, 1. http://ejournal.uicm-unbar.ac.id/index.php/sainteks/hal.104

Prima. (2019, September 13). Transformasi Perbankan Digital. Prima. https://www.jaringanprima.co.id/id/transformasi-perbankan-digital

Putri, C. A. (2021, November 18). Kuartal III-2021, Transaksi E-commerce Turun Jauh ke Rp 58 T. CNBC Indonesia. https://www.cnbcindonesia.com/tech/20211118173007-37-292654/kuartal-iii-2021-transaksi-e-commerce-turun-jauh-ke-rp-58-t

Venkatesh, V., Walton, S. M., Thong, J. Y. L., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending The Unified Theory of Acceptance and Use of Technology. In MIS Quarterly (Vol. 36, Issue 1). https://doi.org/10.2307/41410412