THE INFLUENCE OF THE TIKTOK APPLICATION AS AN EFFORT TO INCREASE SALES OF MSME ACTORS CAUSES CONSUMPTIVE CULTURE IN THE COMMUNITY

Authors

  • Salsabila Mercy Maharani Universitas Negeri Surabaya
  • Luthfia Hayu Widyana Universitas Negeri Surabaya
  • Lailatul Chusnunisa Universitas Negeri Surabaya
  • Ana Nur Ifadah Universitas Negeri Surabaya
  • Procopio B. Dafun Jr Mariano Marcos State University

DOI:

https://doi.org/10.26740/ijgsme.v1n3.p50-57

Keywords:

Tiktok Shop, MSMEs, Consumptive Culture

Abstract

The purpose of this study is to determine (1) tiktok, live tiktok, and tiktok shop content as an effort to increase sales of MSME actors; (2) The influence of tiktok shop on people's consumptive behavior; (3) Educational efforts in TikTok content on how to shop wisely; (4) The role of the government in responding to buying and selling activities on the TikTok application. This research uses qualitative methods with data collection techniques through interviews and literature studies sourced from books, journals and research that have been read. The results of this study state that the features provided by TikTok can have a positive impact on MSME players to increase sales and branding. Thus encouraging consumers to shop continuously without seeing the benefits of the item. It is important for the government to ensure that consumers who shop through tiktokshop are protected from harmful business practices

Additional Files

Published

2024-02-01

How to Cite

Salsabila Mercy Maharani, Luthfia Hayu Widyana, Lailatul Chusnunisa, Ana Nur Ifadah, & Procopio B. Dafun Jr. (2024). THE INFLUENCE OF THE TIKTOK APPLICATION AS AN EFFORT TO INCREASE SALES OF MSME ACTORS CAUSES CONSUMPTIVE CULTURE IN THE COMMUNITY . International Journal of Geography, Social, and Multicultural Education, 1(3), 50–57. https://doi.org/10.26740/ijgsme.v1n3.p50-57
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