PENGARUH SOCIAL MEDIA ENGAGEMENT DAN FOMO TERHADAP IMPULSIVE BUYING FANS IDOL K-POP: PERAN SELF-CONTROL SEBAGAI VARIABEL MODERASI

Iklima Fatma Aliena; Adellia Nirma Azzahra; Ana Nur Fatimah; Wanda Violeta  Saharani; Mochamad Raihan Yafi Himawan; Hanifah Amani Az Zahra; Muhammad Fajar Wahyudi Rahman; Putri Gabriela Tiosani Rumahorbo

Authors

Iklima Fatma Aliena Universitas Negeri Surabaya
Adellia Nirma Azzahra Universitas Negeri Surabaya
Ana Nur Fatimah Universitas Negeri Surabaya
Wanda Violeta Saharani Universitas Negeri Surabaya
Mochamad Raihan Yafi Himawan Universitas Negeri Surabaya
Hanifah Amani Az Zahra Universitas Negeri Surabaya
Muhammad Fajar Wahyudi Rahman Universitas Negeri Surabaya
Putri Gabriela Tiosani Rumahorbo Universitas Negeri Surabaya

Keywords:

social media engagement, fear of missing out, impulsive buying, self-control, K-pop fandom

Abstract

This study aims to examine whether social media engagement and fear of missing out (FoMO) positively influence impulsive buying, and whether self-control moderates this relationship. A quantitative approach was used with partial least squares structural equation modeling (PLS-SEM) based on 126 online responses from Indonesian K-pop fans active on social media. Results show that social media engagement and FoMO significantly influence impulsive buying, while self-control has a negative effect and moderates the relationship between FoMO and impulsive buying. This study contributes to the digital consumer behavior literature and offers insights for more ethical marketing strategies in the K-pop fandom community.