Business Model Canvas-Based Sustainable Supply Chain Design for Banyuwangi Coffee
DOI:
https://doi.org/10.26740/jaj.v16n2.p180-190Keywords:
Business Model Canvas; MSMEs; Supply chain; Sustainability; Triple Bottom LineAbstract
Research Backgrounds: Banyuwangi has substantial coffee production potential and a growing ecosystem of smallholder farmers, cooperatives, and coffee-processing micro, small, and medium enterprises (MSMEs). Nevertheless, the existing supply chain remains characterized by traditional transactions, dependence on intermediaries, limited post-harvest capabilities, and restricted access to premium markets. Introduction / Main Objectives: This study aims to design a sustainability-oriented supply chain model for Banyuwangi coffee using the Business Model Canvas (BMC) framework. Methods: The study employed a mixed-methods approach with an exploratory sequential design. Data were collected through literature review, in-depth interviews, field observations, and secondary documentation. The field study focused on coffee-producing areas in Kalibaru, Glenmore, Songgon, and Gombengsari, involving approximately 20–25 informants comprising farmers, cooperative managers, and coffee-processing MSME actors. Analysis was conducted through supply chain mapping, SWOT analysis, development of the BMC, and integration of the Triple Bottom Line (TBL) principles into a Sustainable Business Model Canvas (SBMC). Results/ Findings: The findings show that the supply chain is primarily structured around farmers, cooperatives, and processing MSMEs, with consumers and exporters as downstream markets. The major constraints are dependence on middlemen, low value addition at farm level, limited post-harvest technology, constrained financing and logistics, and limited cooperative capacity for certification and premium-market access. The proposed SBMC emphasizes farmer empowerment, stronger cooperative functions, product differentiation, digital marketing, certification readiness, and environmentally responsible production. Conclusions: The model provides an integrated framework for improving economic value creation while strengthening social inclusion and environmental responsibility in the Banyuwangi coffee supply chain.
References
Abdissa, G., Ayalew, A., Dunay, A., & Bálint Illés, C. (2022). Determinants of sustainable growth of SMEs in developing countries: The case of Ethiopia. Economies, 10(8), 189. https://doi.org/10.3390/economies10080189
Cardeal, G., Ferreira, B., Peças, P., Leite, M., & Ribeiro, I. (2022). Designing sustainable business models to reduce spare part inventory. Procedia CIRP, 105, 171–176. https://doi.org/10.1016/j.procir.2022.02.029
Garmann-Johnsen, N. F., Eikebrokk, T. R., & Olsen, D. H. (2024). The Triple Bottom Line Co-creation Canvas. Procedia Computer Science, 239, 322–329. https://doi.org/10.1016/j.procs.2024.06.178
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474–1486. https://doi.org/10.1016/j.jclepro.2016.06.067
Kittichotsatsawat, Y., Rauch, E., & Tippayawong, K. Y. (2024). Designing sustainability measurement of a Thai coffee supply chain using axiomatic design and business model canvas. Results in Engineering, 24, 103443. https://doi.org/10.1016/j.rineng.2024.103443
Lamappapoleonro, M., Lamappapoleonro, M. A., & Zulfayani, A. (2026). Extending the Business Model Canvas for sustainable smallholder coffee farming: Integrating digital marketing, green finance, and circular economy. Economics of Agriculture. https://doi.org/10.59267/ekoPolj2602391M
Marques, L., da Silva, H. B., Thakur, J., Uturbey, W., & Thakur, P. (2023). Categorizing shared photovoltaic business models in renewable markets: An approach based on CANVAS and transaction costs. Energy Reports, 10, 1602–1617. https://doi.org/10.1016/j.egyr.2023.08.007
Mulyati, H., Indrawan, D., Abdullah, A., & Yusri, D. (2024). Leading inclusive growth: Comparing business models in the coffee value chain, West Java Province. Jurnal Manajemen dan Agribisnis, 21(3), 420–436. https://doi.org/10.17358/jma.21.3.420
Rugani, B., Pölling, B., Della Casa, M., Guidolotti, G., Baldacchini, C., Timpe, A., et al. (2024). Coupled life cycle assessment and business modelling to estimate the sustainability of using regenerated soils in urban forestry as nature-based solutions. Urban Forestry & Urban Greening, 95, 128327. https://doi.org/10.1016/j.ufug.2024.128327
Saad, A. M., Dulaimi, M., & Zulu, S. L. (2023). Broader use of the Modern Methods of Construction (MMC) in the UK public sector: A Business Model Canvas perspective. Journal of Open Innovation: Technology, Market, and Complexity, 9(2), 100035. https://doi.org/10.1016/j.joitmc.2023.100035
Scholtysik, M., Rohde, M., Koldewey, C., & Dumitrescu, R. (2023). Circular Product-Service-System Ideation Canvas: A framework for the design of circular product-service-system ideas. Procedia CIRP, 120, 1404–1409. https://doi.org/10.1016/j.procir.2023.09.184
Yaroson, E. V., Chowdhury, S., Mangla, S. K., & Dey, P. K. (2024). Unearthing the interplay between organisational resources, knowledge and Industry 4.0 analytical decision support tools to achieve sustainability and supply chain wellbeing. Annals of Operations Research. https://doi.org/10.1007/s10479-024-05845-5
Yusuf, E. S., Fahmi, I., & Indrawan, R. D. (2024). Strategi keberlanjutan dan model bisnis kopi Arabika di Jawa Barat: Studi kasus di Kabupaten Garut. Analisis Kebijakan Pertanian, 20(1), 73–94. https://doi.org/10.21082/akp.v20i1.73-94
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Arif Rahman Hakim, Rifka Arinda Noviasari, M Iswahyudi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 0
,
PDF Downloads: 0
