Pendampingan Pengembangan Kemasan Abon Ayam Umkm Dan Penyaluran Abon Ayam Beserta Makanan Pokok Dalam Rangka Mengurangi Dampak Ekonomi Masyarakat Pada Masa Pandemi

Penulis

  • Dewi Prastiwi Universitas Negeri Surabaya, Indonesia
  • Leny Yuanita Universitas Negeri Surabaya, Indonesia
  • Lucky Rachmawati Universitas Negeri Surabaya, Indonesia
  • Merlyana Dwinda Yanthi Universitas Negeri Surabaya, Indonesia

DOI:

https://doi.org/10.26740/abi.v2i2.12192

Abstrak

The Covid-19 pandemic affects all sectors, especially workers in the informal sector. Restrictions on social and economic activities have an impact on many workers who lose their jobs in districts / cities in East Java. This condition will reduce the level of welfare and increase the poverty rate in East Java Province. Therefore, to reduce the impact of the Covid-19 pandemic on informal sector workers as well as to empower MSMEs, in this activity the Team carried out assistance activities for the development of chicken shredded packaging and distribution of shredded chicken along with staple foods in order to meet the basic food needs of people affected by Covid- 19. Assistance for the development of shredded chicken packaging is carried out at MSMEs Shredded Barokah. The results of this implementation are expected to increase the ability of Abon Barokah MSMEs to increase people's interest in purchasing power, be able to better market and sell their products, so that they can survive during a pandemic. The distribution of shredded chicken and staple foods is expected to be a means of promotion for MSME Shredded Shredded chicken products and be able to reduce the impact of limiting social and economic activities for people in regencies / cities throughout East Java.

Keywords: packaging, MSME, covid-19 pandemic

Referensi

<p>[1]             Apriyanti,  Masayu Endang. 2018. Pentingnya Kemasan Terhadap Penjualan Produk Perusahaan. Volume 10, no. 1, April 2018, pp. 20-27 e-issn: 2502-5449 p-issn: 2085-2266 http://journal.lppmunindra.ac.id/index.php/sosio_ekons.</p><p>[2]             Mufrenia, Alfin nf. 2016. Pengaruh Desain Produk, Bentuk Kemasan Dan Bahan Kemasan Terhadap Minat Beli Konsumen (Studi Kasus Teh Hijau Serbuk Tocha). Jurnal Ekonomi Manajemen volume 2 nomor 2 (november 2016) 48-54 http://jurnal.unsil.ac.id/index.php/jem issn 2477-2275 (print)</p><p>[3]             Pemprov Jatim. 2020. Peta Sebaran Covid-19 di Provinsi Jawa Timur per 28 April 2020, diakses melalui laman Instagram: jatimpemprov. </p><p>[4]             Susetyarsi, th. 2012. Kemasan Produk Ditinjau Dari Bahan Kemasan, Bentuk Kemasan Dan Pelabelan Pada Kemasan Pengaruhnya Terhadap Keputusan Pembelian Pada Produk Minuman Mizone Di Kota Semarang. Jurnal Stie Semarang, vol 4, no 3, edisi oktober 2012 (issn : 2252-7826).</p>

Unduhan

Diterbitkan

2021-07-15

Cara Mengutip

Prastiwi, D., Yuanita, L., Rachmawati, L., & Yanthi, M. D. (2021). Pendampingan Pengembangan Kemasan Abon Ayam Umkm Dan Penyaluran Abon Ayam Beserta Makanan Pokok Dalam Rangka Mengurangi Dampak Ekonomi Masyarakat Pada Masa Pandemi. Abimanyu : Jornal of Community Engagement, 2(2), 1–8. https://doi.org/10.26740/abi.v2i2.12192

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