Entrepreneurship Mentoring Based on Product Packaging, Financial Recording, and Digital Marketing for the Bima Traditional Herbal Medicine Business Group In South Rabangodu Village, Bima City
Abstract
This Community Service (PKM) activity aims to increase the capacity and competitiveness of the Bima Traditional Herbal Medicine Business Group in South Rabangodu Village, Bima City, West Nusa Tenggara. The results of observations and socialization where partners face classic problems in MSMEs, namely limitations in product packaging, simple business management and financial recording, and minimal use of digital technology for marketing. In this community service activity there are several methods of implementing activities using a participatory approach through the stages of planning, implementation (socialization, training, and mentoring), and evaluation. The results of the activity show an increase in partners' understanding of the importance of packaging design and logos as product identity, the ability to manage business management and practice simple financial recording, as well as skills in utilizing digital platforms for herbal medicine sales promotion and market expansion to improve the economic level of business actors. The results of this activity received appreciation from various parties such as the Ibu Kalisom herbal medicine business group, the South Rabangodu village government and the surrounding community and are expected to be able to encourage the growth of traditional herbal medicine businesses and contribute to strengthening the local economy based on local wisdom.References
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