IMPLEMENTASI IPTEK BAGI MASYARAKAT (IbM) PADA PENGRAJIN MINIATUR MENARA
DOI:
https://doi.org/10.26740/ja.v5n1.p15-19Keywords:
IbM, minaret miniature's craftsmen, E-Commerce, technology, InformationAbstract
This activity of Community Service aims to develop and form an economically independent group of society,to enhance the development of minaret miniature's craftsmen in seizing market opportunities by means of
improving its product quality and marketing. The specific target expected to reach by the partner-craftsmen
is to improve the craft design so as to develop its sales. The method used as a solution to overcome these
problems is the accompaniment and strengthening of the production process. The problem solving is in its
production process, i.e. to produce quality products and e-commerce training for minarets miniature's
craftsmen in Bacin Village, Kudus Regency. The results obtained from the activity are Introduction of
computer information technology to craftsmen-partners, Introduction and training of internet and website
management, making e commerce for minaret miniature's craftsmen to market their products on ecommerce basis.
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(2015). The Impact of Social Media
Content Marketing (SMCM) towards Brand
Health. Fifth international conference on
marketing and retailing (5
th
incomar).
Fiati.,R., Wijayanti.,E.,2017. Ipteks bagi
Masyarakat Kerajinan Miniatur di Desa
Bacin Kab.Kudus, Laporan pengabdian
Masyarakat , Universitas Muria Kudus.
Fiati,R., Zuliyati. 2016. Strategi
Pengembangan Jaringan Usaha UMKM
Pigura Kaligrafi Memasuki Pasar Ekspor,
Jurnal Flipmas DIANMAS Jawa
Tengah,Vol 5, No 1 (2016): April 2016.
Cahyaningrum S.E., dkk, 2017, IbM Pelaku
Usaha Bawang Merah Goreng di Jatirejo
Nganjuk, Junal ABDI Vol.4 No.2 Januari
2019,hal.91-97.
Stephen, Andrew T., 2016, The role of digital
and social media marketing in consumer
behavior, Current Opinion in Psychology,
10:1721.
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Published
2019-10-15
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