PROGRAM PENGABDIAN MASYARAKAT USAHA MIKRO KECIL MENENGAH (UMKM) MENGENAI DESAIN KOMERSIALISASI DAN PROMOSI PRODUK MAKANAN INOVASI

Abstract

Mukti Adelia Jaya Trade Business is one of the innovation product trading business by utilizing banana
tree waste such as dry leaves and banana cultivation. This business is located in Gading, Pasuruan
District, East Java. In this modern era, innovation is needed to create new products in order to create new
opportunities in society. Some promotional techniques have been done by partners, but until now this
Trade Business with its products still not widely known by the public. Therefore promotional techniques
should be changed in accordance with the developments that occur in this society. In addition, the lack of
funding or capital factors experienced by partners to be able to develop and promote its products. The
method to be used is promotion of products over the internet, to enhance the promotion of innovation
products as well as to provide designs for the commercialization of innovative product packaging. Internet
branding is offered to create a system consisting of websites that will connect with social media as a
medium for sales and product promotion. The result of this community service program is that partners are
able to build a brand digitally and able to publish innovation products with more commercial packaging to
the public, thus the production and sales process will increase.