Peran Identitas Sosial terhadap Konten Publikasi Military Blogger Rusia di Media Sosial Telegram
DOI:
https://doi.org/10.26740/jsm.v9n1.p174-202Kata Kunci:
content analysis, military blogger, social identity, social categorizationAbstrak
Bersamaan dengan perang informasi dan manipulasi media di bawah kontrol pemerintah semenjak operasi militer Rusia ke Ukraina pada Februari 2022, pemerintah Rusia memblokir akses masyarakat ke media sosial populer asal barat, seperti Instagram, Facebook, dan Twitter. Akibatnya, aplikasi asal Rusia, Telegram, meraih popularitas di Rusia dan dimanfaatkan oleh para millitary bloggers pro-Rusia untuk menyebarkan kesadaran akan konflik yang tengah menjadi sorotan masyarakat. Penelitian ini berusaha menjelaskan motivasi yang mendasari penyebaran informasi di kanal Telegram @maryananaumova. Dengan menggunakan metode analisis konten, penulis menemukan pola konten berulang yang didominasi oleh tuduhan dan ujaran kebencian terhadap Ukraina, serta narasi pencitraan/image branding Rusia selama bulan April-Mei 2022. Hasil penelitian ini membuktikan bahwa identitas nasional dan afiliasi politik Maryana memiliki pengaruh dalam membentuk narasi di kanal Telegram yang cenderung memprioritaskan harga diri kelompok pro-Rusia.
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