Comparison of Beauty Standards and Body Images on Disney Princesses and Female Villains
DOI:
https://doi.org/10.26740/jsm.v7n1.p174-192Kata Kunci:
beauty standards, body images, female villains, Disney princess, mass mediaAbstrak
Seiring dengan meningkatnya peran media massa, orang menjadi lebih terobsesi dengan gambaran ideal tentang “kecantikan dan tubuh yang ideal”. Dengan serial Disney Princess, persepsi media tentang "kecantikan dan tubuh ideal" bahkan menyebar ke khalayak yang lebih muda. Penelitian ini membahas tentang perbandingan standar kecantikan dan citra tubuh pada Disney Princesses dan Penjahat Perempuannya. Metode analisis isi kuantitatif yang terdiri dari dua kategori, yaitu Beauty Standards and Body Image digunakan untuk menganalisis visualisasi Putri-Putri Disney dan Penjahat Perempuannya. Enam indikator untuk Standar Kecantikan dan tiga untuk kategori Citra Tubuh. Setiap indikator diuji menggunakan tes dengan karakteristiknya masing-masing. Penelitian ini tidak menemukan perbedaan Standar Kecantikan dan Citra Tubuh antara Putri-Putri Disney dan Penjahat Wanita. Namun, dua indikator dalam Standar Kecantikan dinyatakan signifikan, yaitu Warna Rambut dan Penampilan Fisik. Pada akhirnya, Disney masih perlu membenahi dan lebih menyadari pesan seperti apa yang mereka berikan kepada penonton.
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