Memetakan Publikasi Ilmiah tentang Penggunaan Media Sosial untuk Kampanye Politik
Analisis Bibliometric dengan Bibliometrix R-package
DOI:
https://doi.org/10.26740/jsm.v8n1.p225-254Kata Kunci:
social media, political campaigns, bibliometric analysis, bibliometrixAbstrak
Penelitian ini bertujuan untuk mengetahui perkembangan publikasi ilmiah dalam jurnal dan prosiding konferensi tentang penggunaan media sosial untuk kampanye politik dari tahun 2008 hingga 2023. Penelitian ini menggunakan desain kualitatif untuk pemetaan literatur. Data yang diolah dalam penelitian ini diambil dari database Scopus menggunakan kata kunci Social Media Use for Political Campaigns dari tahun 2008 hingga 2023. Penelitian ini menggunakan Bibliometrix R-package untuk melakukan analisis tren perkembangan publikasi. Selain itu, untuk menyajikan visualisasi pemetaan jaringan dan analisis densitas kata kunci, penelitian ini menggunakan VOSviewer. Temuan mengungkapkan bahwa Amerika Serikat merupakan negara yang paling dominan dalam hal publikasi. Tema ini juga mengalami peningkatan yang signifikan sekitar 83 persen sejak 2011. Information Communication and Society muncul sebagai penerbit paling terkemuka, dan dalam hal afiliasi kelembagaan, University of California memegang jumlah afiliasi tertinggi soal publikasi tema ini. Social Media dan Social Networking (online) muncul sebagai frasa paling populer dari temuan kami. Selain itu, Twitter muncul sebagai platform media sosial yang paling banyak dipelajari. Menariknya, publikasi baru-baru ini mulai mengakomodasi topik ke arah diskusi metodologis dan menguji fenomena terkait menggunakan teknik berbasis komputasi seperti Machine Learning, Natural Language Processing (NLP), dan Affective Computing.
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