Nurturing Political Engagement: Political Communication Strategies for Generation Z in the Lead-up to the 2024 Election in West Java
DOI:
https://doi.org/10.26740/jsm.v7n2.p370-388Keywords:
gen-z, repressive political communication, strategy, election 2024Abstract
President Joko Widodo stated that in 2045, Generation Z (gen-Z) will change the face of Indonesian politics. The demographics of Generation Z in significant numbers will influence the direction of Indonesian politics due to their ability to control election votes. Gen-Z, which has grown up with the development of technology and is vulnerable to the impact of misinformation, disinformation, and misinformation, must be strengthened through political education. For this goal, parties and KPU need to devise new strategies for younger generations. Data was collected from political party leaders and KPU commissioners in West Java through questionnaires and in-depth interviews. The results show that Gen-Z West Java is an active social media user, the time spent every day is on average above four hours (46.2%), with the choice of the top four platforms, WhatsApp (94.2%), Instagram (89.7%), Youtube (69.9%), Tiktok (66.7%) and Facebook (44.8%). Gen-Z prefers research, podcasts, memes, and political humor for political communication. However, regional KPU staff and political parties struggle to meet their needs for voter education mediaApproximately 80% of Gen-Z in West Java plan to vote in the 2024 elections. KPU and political parties need skilled Content Creators to engage Gen-Z and encourage their participation in elections.
References
Arafat, T. A., Budi, I., Mahendra, R., & Salehah, D. A. (2020, November). Demographic analysis of candidates supporter in twitter during indonesian presidential election 2019. In 2020 International Conference on ICT for Smart Society (ICISS) (pp. 1-6). IEEE
Asmiyanto, T., Ferezagia, D. V., Inamullah, M. H., Abdurrahman, Z., & Roselina, E. (2021). The effect of information-seeking behavior on gen-Z political preference: Study on 2020 district heads election in depok and south tangerang. Library Philosophy & Practice, 2021(October), 1-17
Bennett, W. L., & Segerberg, A. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication & Society, 15(5), 739-768.
Bresler, M., Galiullina, S., & Gerasimova, D. (2020). Transformation of the values of Generation Z-Residents of the digital society of sustainable development. In E3S Web of Conferences (Vol. 208, p. 09043). EDP Sciences.
Broadbent, E., Gougoulis, J., Lui, N., Pota, V., & Simons, J. (2017). Generation Z: Global citizenship survey. London: Varkey Foundation
Chaffee, S. H., & Frank, C. D. (2017). How we learn to make good political decisions: A research agenda. The International Journal of Press/Politics, 22(4), 429-442.
Damanik, Erond.L. (2018). WHATSAPP DAN PEMILIH PEMULA DI KOTA MEDAN: Partisipasi Politik Era Demokrasi Digital pada Pemilihan Gubernur Provinsi Sumatera Utara 2018. The Journal of Society & Media 2018, Vol. 2(2) 81-108 https://journal.unesa.ac.id/index.php/jsm/index
Deckman, M., & McDonald, J. (2023). Uninspired by Old White Guys: The Mobilizing Factor of Younger, More Diverse Candidates for Gen Z Women. Politics & Gender, 19(1), 195-219.
Delli Carpini, M. X., & Keeter, S. (1996). What Americans know about politics and why it matters. Yale University Press.
Efriza, E. (2019). Penguatan Sistem Presidensial dalam Pemilu Serentak 2019. Jurnal Penelitian Politik, 16(1), 1-15. doi: https://doi.org/10.14203/jpp.v16i1.772
Faudzi, Agus Machfud et al. (2019). Social Conflict In Contestation Of Indonesia Election. The Journal of Society and Media 2019, Vol. 3(2) 159-177
Fridkin, K. L., & Kenney, P. J. (2011). The changing role of presidential debate moderators. Presidential Studies Quarterly, 41(2), 271-291.
Gentina, E. (2020). Generation Z in Asia: a research agenda. In E. Gentina & E. Parry (eds). The new generation Z in Asia: Dynamics, differences, digitalization (The changing context of managing people (pp 3-19). Bingley: Emerald Publishing.
Huda, N. m. & Nasef, M. I. (2017). Penataan Demokrasi & Pemilu di Indonesia Pasca Reformasi. Jakarta: Kencana Prenada Media Group.
Kosar, S. A., Muruthi, B. A., Shivers, C., Zarate, J., & Byron, J. (2023). Millennials and Generation Z: Men’s perspectives on hashtag feminism. The Journal of Men’s Studies, 31(3), 478-499.
Little, R. (2009). The political engagement of young people in Europe. Youth & Society, 41(3), 380-404.
McBeth, M. K., Belyea, J., & Perry, A. (2021). Dalton and Putnam: Teaching Political Polarization to Generation Z Students. PS: Political Science & Politics, 54(4), 750-754.
McBeth, M. K. (2022). Coddled or Engaged? Teaching Political Tolerance to Generation Z Students. Journal of Political Science Education, 18(4), 438-454.
McNair, B. (2003). Journalism and democracy: An evaluation of the political public sphere. Routledge.
Milner, H. (2002). Civic education: What makes students learn. Yale University Press.
Nuhrawati, A. (2018). Hukum dan Demokrasi Jalan Menuju Kesejahteraan Rakyat. Pleno Jure, 7(2), 16-27.
Parmelee, J. H., Perkins, S. C., & Beasley, B. (2023). Personalization of politicians on Instagram: what Generation Z wants to see in political posts. Information, Communication & Society, 26(9), 1773-1788.
Saputro, R. H., Anggoro, T., Muslim, S., Wardani, I. U., Fatmawati, E., Yusuf, M., & Yusuf, M. A. (2023). Gaining Millenial and Generation Z Vote: Social Media Optimization by Islamic Political Parties. resmilitaris, 13(1), 323-336.
Saltis, M. N., Critchlow, C., & Fulling-Smith, J. (2023). “I’m More than Just My Gender”: The Experiences of Today’s Transgender and Gender Expansive Youth. Journal of LGBTQ Issues in Counseling, 17(3), 223-241.
Seyfi, S., Sharifi-Tehrani, M., Hall, C. M., & Vo-Thanh, T. (2023). Exploring the drivers of Gen Z tourists’ buycott behaviour: A lifestyle politics perspective. Journal of Sustainable Tourism, 1-19.
Sloam, James (2016). Diversity and voice: The political participation of young people in the European Union. British Journal of Politics & International Relations,
Smith, A., & Anderson, M. (2018). Social Media Use in 2018. Pew Research Center. [Online]. Available: https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/
Spitznagel, E. (2020). Generation Z is bigger than millennials – and they’re out to change the world. New York Post. https://nypost.com/2020/01/25/generation-z-is-bigger-than-millennials-and-theyre-out-to-change-the-world/
Susanti, A., & Natalia, T. W. (2018, August). Public space strategic planning based on Z generation preferences. In IOP Conference Series: Materials Science and Engineering (Vol. 407, No. 1, p. 012076). IOP Publishing.
Tun, A. L. (2023). Deconstructing and Reinforcing Gender Norms and Cultural Taboos in Myanmar's Spring Revolution. Journal of Burma Studies, 27(1), 29-63.
Widiyaningrum, W. Y. (2019). Menumbuhkan nilai kesadaran Pancasila di kalangan generasi muda: Kajian teoretis. Jurnal JISIPOL, 3(3), 69-58.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 The Journal of Society and Media
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Abstract views: 53
,
PDF Downloads: 27
