Emergent Trends in Nigeria’s Popular Entertainment: Cross-Dressing and Blurred Identity in Social Media Skits


  • Elizabeth Onyewuchi Ben-Iheanacho National Council For Arts and Culture https://orcid.org/0000-0001-5752-2756
  • Emefiele Felix Gbenoba National Open University of Abuja
  • Shaibu Husseini National Troupe of Nigeria Iganmu – Lagos




cross-dressing, identity, skits, gender swap, technological determinism


This paper explores the relationship between mass media and its audience, specifically in Nigeria where this field is under-studied. Since its debut in 1959 as a medium of domestic entertainment, television in Nigeria has been a wonderland for new vistas and foreign and strange concepts that became trendsetters for viewers’ astonishment and enthusiastic lifestyle emulation. This study uses qualitative methods, including Key Informant Interviews and secondary analysis, to explore cross-dressing as a cultural phenomenon. The theoretical framework is based on the gratification and technological determinism theories. The study examines how technological advancements have enabled the normalization of "sophisticated, imported" options in entertainment culture. The paper explores gender fluidity and identity blurring in the artist's perception. The findings showed that the incursion of technology, especially television and its more sophisticated variant, social media, are the purveyors of democratized ideas of individual identity and blurred sexuality profiling that disrupted existentialist binary notions. The study results also showed that cross-dressing, as employed in skit-making, has earned respect on the employment index of the creative sector and art community. Tech shapes youth culture, paving the way for new norms in human relationships and personal expression

Author Biographies

Emefiele Felix Gbenoba, National Open University of Abuja

A Lecturer with the Department of English, National Open University of Abuja, Nigeria

Shaibu Husseini, National Troupe of Nigeria Iganmu – Lagos

Public Servant/Adjunct Lecturer with the National Troupe of Nigeria Iganmu – Lagos, Nigeria


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How to Cite

Ben-Iheanacho, E. O., Gbenoba, E. F., & Husseini, S. (2023). Emergent Trends in Nigeria’s Popular Entertainment: Cross-Dressing and Blurred Identity in Social Media Skits. The Journal of Society and Media, 7(2), 389–405. https://doi.org/10.26740/jsm.v7n2.p389-405
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