Business Models in the Sports industry: a literature review as a theoretical approach
DOI:
https://doi.org/10.26740/jses.v8n1.p25-33Keywords:
Business models, Sports industry, Business strategy, Literature observationsAbstract
Purpose: The sports industry, with its unique blend of commercialization and globalization, has seen rapid growth. The business model in this industry, a complex and crucial aspect, determines the desirability and profitability of various sports entities, including clubs, federations, and sports-based companies. This research, through a literature approach, delves into the distinct business models applied in the sports industry, identifying key trends, challenges, and innovation opportunities.
Materials and Methods: The research method used is a literature study and secondary data analysis related to Business Models in the Sports industry.
Result: The study's results show that the main factor in the volleyball business's success is the synergy between sports federations, sponsors, and the media in building commercial appeal.
Conclusion: This study underscores the necessity of selecting a business model that aligns with the unique characteristics of a sports organization. In the face of globalization and rapid technological advancements, sports organizations must demonstrate adaptability and develop innovative business strategies. The implications of this research include recommendations for stakeholders in the sports industry to focus more on revenue diversification and the adoption of digital technology.References
Akbar Saputra, F., & Gembyeng Ciptadi, S. (2019). Komik Digital Sebagai Strategi Bisnis Media Online Olahraga: Studi Pada Gorilasport.Com. Coverage: Journal of Strategic Communication, 9(2), 11–19. https://doi.org/10.35814/coverage.v9i2.1122
Budiman, D., & Wibowo, R. (2023). Eksplorasi Peluang Bisnis di Industri Olahraga Melalui Program JAPRI pada Mahasiswa Olahraga. Jurnal Pengabdian Kepada Masyarakat, 01(01), 47–53.
Cholis, N., & Wardiana, D. (2019). Manajemen Strategi Redaksi Dan Bisnis Koran Olahraga Topskor Dalam Menghadapi Persaingan Dengan Media Online Di Era Konvergensi Media. Jurnal Kajian Jurnalisme, 1(2), 124–146. https://doi.org/10.24198/jkj.v1i2.21336
Dharmadi, M. A. (2022). BeFind : Start-Up Sports Training Untuk Meningkatkan Industri Olahraga Berbasis Teknologi Digital. Jurnal Mimbar Ilmu, 27(2), 333–339. https://doi.org/: https://doi.org/10.23887/mi.v27i2.52468 BeFind:
Fauzan, R. D., Rohmah, O., Ma’mun, A., Syarifatunnisa, & Alhammadi, N. (2024). Analisis Perbandingan Olahraga Tradisional dan Olahraga Modern Terhadap Sport Values (Sportivitas dan Fair Play) di SMPN 50 Kota Bandung. Jurnal Mahasiswa Pendidikan Olahraga, 4(2), 439–446. https://doi.org/10.55081/jumper.v4i2.1133
Hidayat, S. (2018). Model Pengembangan Pramuwisata Olahraga Dalam Bisnis Pariwisata Di Provinsi Bali. Jurnal Penjakora, 5(1), 8–16. https://doi.org/https://doi.org/10.23887/penjakora.v5i1.14495
Martín-Moya, R., & González-Fernández, F. T. (2022). Test for the improvement and evaluation of change of direction in team sports: A systematic review. Journal of Physical Education and Sport, 22(7), 1716–1722. https://doi.org/10.7752/jpes.2022.07215
Marwan, I., Rahmat, A. A., & Rohyana, A. (2024). model promosi ayo berolahraga di komplek olahraga wiradadaha kota tasikmalaya. Jurnal Pengabdian Siliwangi, 6(1), 6–10. https://doi.org/10.37058/jsppm.v6i1.1243
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. The BMJ, 372. https://doi.org/10.1136/bmj.n71
Priyono, B. (2012). Pengembangan Pembangunan Industri Keolahragaan Berdasarkan Pendekatan Pengaturan Manajemen Pengelolaan Kegiatan Olahraga Bambang. Jurnal Media Ilmu Keolahragaan Indonesia, 2. https://doi.org/http://dx.doi.org/10.15294/miki.v2i2.2651
Purba, J. P. (2023). Evaluasi Potensi Olahraga Solu Bolon Pada Pelaksanaan Sport Tourism Danau Toba. Jurnal Genta Mulia, 152–164. https://doi.org/https://doi.org/10.61290/gm.v14i1.79
Rizal, R. M. (2022). Jurnal master penjas & olahraga. Sport Business Management Analysis: Pengaruh Strategi Bisnis Terhadap Revenue (Pemasukan) Klub Olahraga, 3, 270–276. https://doi.org/https://doi.org/10.37742/jmpo.v3i2.84
Sahri, S., Simamora, M., Karawang, U. S., & Info, A. (2023). JMEB Jurnal Manajemen Ekonomi & Bisnis Peluang Pengembangan Industri Keolahragaan dalam Meningkatkan Potensi Olahraga dan Perekonomian di Indonesia. 1(2), 70–79. https://doi.org/https://doi.org/10.59561/jmeb.v1i2.105
Sriwahyuniati, Ch. Fajar., et al. (2020). MEMBUKA PELUANG BISNIS OLAHRAGA KEBUGARAN (FITNESS DAN SENAM) DALAM MENGEMBANGKAN PROGRAM INDUSTRI OLAHRAGA MELALUI PROGRAM KULIAH KEWIRAUSAHAAN. Jurnal Inovasi Ilmu Pengetahuan, Teknologi, Dan Seni, 14, 33–45. https://doi.org/http://dx.doi.org/10.21831/ino.v14i1.2282
Yoda, I., K. (2020). PERAN OLAHRAGA DALAM MEMBANGUN SDM UNGGUL DI ERA REVOLUSI INDUSTRI 4.0. Jurnal IKA Vol. 18, No. 1, Maret 2020, 18(1), 1–22. https://doi.org/https://doi.org/10.23887/ika.v18i1.28381
Zulhidayat, M. (2021). Anomali Pembubaran Badan Olahraga Profesional Indonesia (Bopi) Melalui Perpres No.112 Tahun 2020. Khatulistiwa Law Review, 2(2), 314–328. https://doi.org/10.24260/klr.v2i2.366
Downloads
Published
Issue
Section
License
Copyright (c) 2025 JSES : Journal of Sport and Exercise Science
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 0
,
PDF Downloads: 0
