Vol. 9 No. 2 (2025): July
All articles in this issue include authors from 3 countries of origin (Indonesia, Malaysia, and Bangladesh)
Articles
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When faith meets choice: Brand awareness, trust, and consumer preferences toward Muhammadiyah products
DOI :
https://doi.org/10.26740/al-uqud.v9n2.p128-142
Abstract views: 322
,
PDF downloads: 78
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Managing customer service through artificial intelligence-driven chatbot systems in Islamic Banking institutions
DOI :
https://doi.org/10.26740/al-uqud.v9n2.p143-151
Abstract views: 492
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PDF downloads: 53
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The role of augmented reality in halal beauty shopping experience
DOI :
https://doi.org/10.26740/al-uqud.v9n2.p143-161
Abstract views: 65
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PDF downloads: 55
Dian Berkah,
Universitas Muhammadiyah Surabaya,
Indonesia 




