Vol. 1 No. 1 (2027): Journal of Business Education, Entrepreneurship and Sustainability
Published:
2026-11-10
Articles
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THE EFFECT OF LIVE STREAMING, FLASH SALE, AND SHORT VIDEO MARKETING ON PURCHASE INTENTION OF TWO WAY CAKE PRODUCTS FROM THE OH MY GLAM BRAND ON TIKTOK SHOP AMONG GENERATION Z IN SURABAYA
Wilda Maula Silma,
Universitas Negeri Surabaya,
Indonesia Angga Martha Mahendra,
Universitas Negeri Surabaya,
Indonesia 1-6
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