Dewi, Rina, Universitas Airlangga, Indonesia
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BISMA (Bisnis dan Manajemen) Vol 13 No 2 (2021) - Articles
Unlocking brand equity through brand image, service quality, and customer value
Abstrak PDF (English) Questionnaire (English) Tabulasi Data (English) Validity Test (English) Reliability Test (English) CFA EKSOGEN 01 (English) CFA EKSOGEN 02 (English) CFA Endogen (English) SEM (English) SEM Figure (English) Goodness of Fit (English)