Green Intellectual Capital and Competitive Advantage, and Sustainable MSMEs: Is Tri Hita Karana Important?

Authors

  • Desak Nyoman Sri Werastuti Faculty of Economics, Universitas Pendidikan Ganesha
  • Anantawikrama Tungga Atmadja Faculty of Economics, Universitas Pendidikan Ganesha
  • I Made Pradana Adiputra Faculty of Economics, Universitas Pendidikan Ganesha

DOI:

https://doi.org/10.26740/jaj.v16n2.p323-341

Keywords:

Competitive advantage; Green intellectual capital; MSMEs; Sustainable; Tri Hita Karana

Abstract

Research Background: Companies worldwide now face the challenge of not only generating profits but also ensuring sustainability in their business practices. Introduction / Objectives: The purpose of this study is to analyze the impact of green intellectual capital on competitive advantage with Tri Hita Karana as a moderator. Methods: The SEM-PLS analysis method was used. The sample of this study was fashion MSMEs operating in Bali. Results: This study found that green intellectual capital contributes significantly to competitive advantage. However, Tri Hita Karana only moderates the effect of green structural capital on competitive advantage. Conclusion: This finding suggests that local cultural values ​​strengthen sustainable organizational infrastructure and systems in business practices. This finding emphasizes the importance of integrating local cultural values ​​into the intellectual capital-based view theory. Corporate policies need to support sustainability to strengthen competitiveness.

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Published

2025-04-01

How to Cite

Werastuti, D. N. S., Atmadja, A. T., & Adiputra, I. M. P. (2025). Green Intellectual Capital and Competitive Advantage, and Sustainable MSMEs: Is Tri Hita Karana Important? . AKRUAL: Jurnal Akuntansi, 16(2), 323–341. https://doi.org/10.26740/jaj.v16n2.p323-341
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