Aim and Scope

Adornata: Ethnobeauty and Wellness is an international journal with the vision of becoming a scientific and inspiring platform to develop holistic beauty and health, promote local and traditional wisdom in beauty and health, and raise awareness of the importance of sustainable beauty and health.

The mission of this journal is:

- To collect and disseminate knowledge about traditional beauty and health.
- To encourage research and innovation in the field of ethnobeauty and health.
- To build a community that cares about natural beauty and health.
- To develop professional standards in the beauty and health industry.

Adornata: Ethnobeauty and Wellness comes from the word "Adornata" which means to adorn or beautify. "Ethnobeauty" refers to beauty based on culture and tradition, and "Wellness" emphasizes holistic health. Therefore, the meaning and purpose of the journal's name is: humans who are able to adorn or beautify with an emphasis on holistic health based on culture or tradition.

Focus and Scope:

The focus of the journal is:

- Traditional and cultural beauty.
- Natural skin and hair care.
- Alternative and herbal medicine.
- Nutrition and balanced diet.
- Yoga and meditation.
- Beauty and health from a cultural perspective.
- Natural beauty technology.
- Sustainable beauty industry.
- Mental and emotional health.
- Philosophy of beauty and health.

The scope of the AdornEthnnowell journal is:

- Studies on traditional beauty and health.
- Case studies on client and beauty practitioner experiences.
- Critical reviews of philosophy, psychology, and socio-cultural aspects of beauty.