Publicity of Sido Muncul Corporate Social Responsibility News Content During Covid-19 Pandemic
DOI:
https://doi.org/10.26740/jsm.v4n2.p406-424Keywords:
corporate social responsibility, pandemic, publicityAbstract
The COVID-19 pandemic which took place in Indonesia in 2020 was an adverse event for various sectors in the country. This case attracted a high level of public attention. Various companies engaged in carrying out corporate social responsibility activities in helping areas affected by COVID-19, one of which was PT. Sido Muncul. CSR activities help companies to get a positive image and maintain customer loyalty through publicity on the online news portal. The purpose of this research is to describe the contents of the news on the online news portal about corporate social responsibility carried out by PT. Sido Muncul during the COVID-19 pandemic. The results of this paper, will describe in detail the types of news issued to report on CSR carried out by it. the researcher choose to analyze with content analysis method by Wimmer and Dominick, this method including; describe the contents of communication, to know about the characteristics of the message, and to supports the study of the effects of mass media. In gathering information and data, the study used qualitative approach with content analysis methods for 8 news items released by various online news portals during the COVID-19 pandemic, starting from March 2, 2020References
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Yoon, Yeosun, Zeynep Gürhan-Canli, and Norbert Schwarz. 2006. œThe Effect of Corporate Social Responsibility (CSR) Activities on Companies with Bad Reputations. Journal of Consumer Psychology. doi: 10.1207/s15327663jcp1604_9.
Ahmed, Saifuddin, and Jaeho Cho. 2019. œThe Roles of Different News Media Use and Press Freedom in Education Generated Participation Inequality: An Eight Country Comparative Analysis. Journal of Broadcasting and Electronic Media. doi: 10.1080/08838151.2019.1653100.
Anon. n.d. œAlexa. 2020. Retrieved (Alexa.com).
Berger, Arthur Asa. 2011. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches 2nd Edition. SAGE Publication Inc.
Danim, Sudarwan. 2002. Menjadi Peneliti Kualitatif. Pustaka Setia Bandung.
Drucker, Peter F. 1982. œThe New Meaning of Corporate Social Responsibility. California Management Review. doi: 10.2307/41165066.
Garriga, Elisabet, and Domènec Melé. 2004. œCorporate Social Responsibility Theories: Mapping the Territory. Journal of Business Ethics 53(1/2):5171. doi: 10.1023/B:BUSI.0000039399.90587.34.
Gilaninia, Shahram, Mohammad Taleghani, and Mohsen Eshghi Mohammadi. 2013. œThe Role of Public Relations in Organization. Nigerian Chapter of Arabian Journal of Business and Management Review. doi: 10.12816/0003699.
Hardhiyanti, Yunike, and Udung Noor Rasyid. 2018. œKomunikasi Bisnis Berbasis Etika Lingkungan Sebagai Csr The Body Shop Indonesia. Bricolage: Jurnal Magister Ilmu Komunikasi. doi: 10.30813/bricolage.v3i02.925.
He, Hongwei, and Lloyd Harris. 2020. œThe Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy. Journal of Business Research. doi: 10.1016/j.jbusres.2020.05.030.
Heryanto, Gun Gun, and Shulhan Rumaru. 2015. Komunikasi Politik: Sebuah Pengantar. Ghalia Indonesia: Bogor.
IÅ¡oraitÄ—, Margarita. 2018. œBrand Image Theoretical Aspects. Integrated Journal of Business and Economics. doi: 10.33019/ijbe.v2i1.64.
Lichtenstein, Donald R., Minette E. Drumwright, and Bridgette M. Braig. 2004. œThe Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofit. Journal of Marketing.
Lombard, Matthew, Jennifer Snyder-Duch, and Cheryl Campanella Bracken. 2002. œContent Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability. Human Communication Research. doi: 10.1111/j.1468-2958.2002.tb00826.x.
Marta, Rustono Farady, Joshua Fernando, and Laurencia Steffanie Mega Wijaya Kurniawati. 2020. œTinjauan Peran Komunikasi Keluarga Pada Kinerja Public Relations Melalui Konten Laman Resmi Media Daring KPPPA. Jurnal Komunikasi Pembangunan. doi: 10.22500/18202028620.
Newman, Nic, William H. Dutton, and Grant Blank. 2014. œSocial Media and the News. in Society and the Internet.
Pomering, Alan, and Sara Dolnicar. 2009. œAssessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? Journal of Business Ethics. doi: 10.1007/s10551-008-9729-9.
Pujadi, Bambang. 2010. œStudi Tentang Pengaruh Citra Merek Terhadap Minat Beli Melalui Sikap Terhadap Merek (Kasus Pada Merek Pasta Gigi Ciptadent Di Semarang). doi: 10.14710/jspi.v9i1.59-76.
Rahman, Mahabubur, M. Ãngeles RodrÃguez-Serrano, and Mary Lambkin. 2017. œCorporate Social Responsibility and Marketing Performance: The Moderating Role of Advertising Intensity. Journal of Advertising Research. doi: 10.2501/JAR-2017-047.
Servaes, Henri, and Ane Tamayo. 2013. œThe Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness. Management Science. doi: 10.1287/mnsc.1120.1630.
Shu, Kai, Deepak Mahudeswaran, Suhang Wang, Dongwon Lee, and Huan Liu. 2020. œFakeNewsNet: A Data Repository with News Content, Social Context, and Spatiotemporal Information for Studying Fake News on Social Media. Big Data. doi: 10.1089/big.2020.0062.
Situmeang, Ilona Vicenovie Oisina. 2017. œCorporate Social Responsibility In Favor Of Improving Education In Society (Case Of Pt Pertamina Refinery Unit Vi Balongan). Bricolage: Jurnal Magister Ilmu Komunikasi. doi: 10.30813/bricolage.v3i01.845.
Skard, Siv, and Helge Thorbjørnsen. 2014. œIs Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility. Journal of Business Ethics. doi: 10.1007/s10551-013-1863-3.
Spotts, Harlan, Marc G. Weinberger, and Michelle F. Weinberger. 2014. œPublicity and Advertising: What Matters Most for Sales?
Tian, Zhilong, Rui Wang, and Wen Yang. 2011. œConsumer Responses to Corporate Social Responsibility (CSR) in China. Journal of Business Ethics. doi: 10.1007/s10551-010-0716-6.
Ãœbius, Ãœ., and R. Alas. 2009. œOrganizational Culture Types as Predictors of Corporate Social Responsibility | OrganizacinÄ—s KultÅ«ros Tipai Kaip Bendros SocialinÄ—s AtsakomybÄ—s PranaÅ¡autojai. Engineering Economics.
Wibisono, Yusuf. 2007. Membedah Konsep Dan Aplikasi CSR. Fascho Publishing.
Widhagdha, Miftah Faridl, Hermin Indah Wahyuni, and Muhammad Sulhan. 2019. œRelasi Sosial Dalam Praktik Kebijakan Csr. The Journal of Society & Media. doi: 10.26740/jsm.v3n1.p105-125.
Widiasari, Natalia. 2012. œAnalisis Isi Berita Corporate Social Responsibility (Studi Kasus PT. BM). doi: http://dx.doi.org/10.36388%2Fia.v1i2.713.
Yoon, Yeosun, Zeynep Gürhan-Canli, and Norbert Schwarz. 2006. œThe Effect of Corporate Social Responsibility (CSR) Activities on Companies with Bad Reputations. Journal of Consumer Psychology. doi: 10.1207/s15327663jcp1604_9.
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Published
2020-10-30
How to Cite
Lukman, S. L. N., Marta, R. F., & Wahjudi, S. (2020). Publicity of Sido Muncul Corporate Social Responsibility News Content During Covid-19 Pandemic. The Journal of Society and Media, 4(2), 406–424. https://doi.org/10.26740/jsm.v4n2.p406-424
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