Nollywood: Revisiting the Change Prism towards Sustaining Societal Development




film, nollywood, positive change, persuasion, sustainable development


Nigeria's film industry had a significant year in 1992. Since then, numerous films have faced criticism for promoting negative behavior and attitudes. However, this study challenges those claims, demonstrating that Nollywood films can promote positive attitudes and sustainable development. The study analyzed two films: Daybreak in Udi and Nigeria: A Squandering of Riches. To achieve this goal, Nollywood is expected to facilitate the needed development through productions aimed at persuading the people to adopt values that enhance a better life and motivate them to greater heights in development. To this end, it was advanced that there was a need for Nollywood to revisit the changing prism by making significant films geared towards social and cultural reorientation leading to sustainable national development rather than placing undue emphasis on entertainment value and box office returns. The study appealed to the government at all levels and non-governmental organizations (NGOs) to come to the aid of the film industry to enable it to play this significant role.

Author Biography

Aghogho Lucky Imiti, Delta State University, Abraka




Adesokan, A. 2016. “The Nigerian Cinema.”

Anon. 1984. Nigeria: A Squandering of Riches (BBC Documentary Full Film).

Anyanwu, C. 2008. “Theme and Plot Recycling in Nigerian Home Movies.” IJOTA: Ibadan Journal of Theatre Arts 2(2–4):126–38.

Anyanwu, Chukwuma. 2014. “Historical and Thematic Study of Nigerian Indigenous Language Movies.” Unpublished Ph.D. Thesis, Department of Theatre Arts, Delta State University, Abraka, Nigeria.

Brown, Tony. 2011. “Using Film in Teaching and Learning about Changing Societies.” International Journal of Lifelong Education 30(2):233–47. doi: 10.1080/02601370.2010.547615.

Cabezas, Heriberto, and Brian D. Fath. 2002. “Towards a Theory of Sustainable Systems.” Fluid Phase Equilibria 194–197:3–14. doi: 10.1016/S0378-3812(01)00677-X.

Cham, Mbye B. 1981. “A.E. Opubor and O.E. Nwuneli, The Development and Growth of the Film Industry in Nigeria.” Ufahamu: A Journal of African Studies 10(3):154–59. doi: 10.5070/F7103017288.

Ekwuazi, Hyginus. 1991. Film in Nigeria. 2nd ed. Jos: Nigerian Film Corporation.

Endong, Floribert Patrick C. 2018. “Cinema Globalization and Nation Branding: An Exploration of the Impact of Nollywood on the Nigerian Image Crisis.” Journal of Globalization Studies 9(1):77–90. doi: 10.30884/jogs/2018.01.06.

Ernest-Samuel, Gloria, and Divine Joe. 2019. “A Historical Study of the Nigerian Film Industry and Its Challenges.” ŃDUÑỌDE: 16(1):170–83.

Ezegwu, Daniel Toochukwu, Nneka C. Okechukwu, and Owo Raymond Etukudo. 2016. “The Effect of Portrayal of Witchcraft/Voodoo in Nollywood on Nigeria's National Development.” Oko Journal of Communication and Information Science 2(1):1–38.

Igbashangev, Paul Aondover. 2021. “The Role of Film in National Development.”

Igwe, Charles. 2015. “How Nollywood Became the Second Largest Film Industry | British Council.” Retrieved June 28, 2022 (

Imiti, A. L. 2013. “The Challenges of Recreating History through Film: Nigera-Biafra War and Hotel Rwanda in Focus.” Delta State University, Abraka.

Imiti, Aghogho Lucky. 2022. “Hurdles of Recreating History in Film: The Nigerian Tendency.” Journal of African Films and Diaspora Studies 5(3):103–20. doi:

National Bureau of Statistics. 2021. Nollywood Movies Production Data – Q2 2017 to Q1 2021. National Bureau of Statistics.

Obiaya. 2011. “A Break with the Past: The Nigerian Video-Film Industry in the Context of Colonial Filmmaking.” Film History 23:129. doi: 10.2979/filmhistory.23.2.129.

Ojieson, Silver A. 2017. “Interrogating Nollywood and Its Sources of Funding: The Case of Invasion 1897.” EJOTMAS: Ekpoma Journal of Theatre and Media Arts 6(1–2):237–70. doi: 10.4314/ejotmas.v6i1-2.14.

Okpadah, Stephen, and Taiwo Afolabi. 2019. “Nigerian Home Videos as Panacea for National Development.” Journal of English Literature and Cultural Studies 2(3):17–27. doi: 10.26655/JELCS.2019.2.2.

Onishi, Norimitsu. 2016. “Nigeria’s Booming Film Industry Redefines African Life.” The New York Times, February 18.

Onuzulike, Uchenna. 2007. “Nollywood: The Influence of the Nigerian Movie Industry on African Culture.” Human Communication 10(3):231-242.

Opubor, Alfred E., and Onuora E. Nwuneli, eds. 1979. The Development and Growth of the Film Industry in Nigeria. Nigeria: National Council for Arts and Culture.

Oyeyemi, Abimbola. 2022. “Some Ritual Killers Learn Acts From Nollywood Movies – Nigerian Police.” Sahara Reporters, February 1.

Persson, Ingrid A. L., and Karin Persson. 2008. “Fiction and Film as Teaching Instruments in Higher Health Care Education.” Journal of Further and Higher Education 32(2):111–18. doi: 10.1080/03098770701851847.

Peter, Camaren, and Mark Swilling. 2014. “Linking Complexity and Sustainability Theories: Implications for Modeling Sustainability Transitions.” Sustainability 6(3):1594–1622. doi: 10.3390/su6031594.

Saripudin, Mohamad, Ilfiandra, and Yaya Sunarya. 2022. “Film as a Medium for Cultivating a Culture of Peace: Turning Red Film Review (2022).” Media Asia 0(0):1–4. doi: 10.1080/01296612.2022.2104495.

Shaka, O. Femi. 2004. Modernity and the African Cinema. Trenton: African World Press Inc.

Smyth, Rosaleen. 1992. “The Post-War Career of the Colonial Film Unit in Africa: 1946–1955.” Historical Journal of Film, Radio and Television 12(2):163–77. doi: 10.1080/01439689200260101.

Stuckey, Heather, and Kelly Kring. 2007. “Critical Media Literacy and Popular Film: Experiences of Teaching and Learning in a Graduate Class.” New Directions for Adult and Continuing Education 2007(115):25–33. doi: 10.1002/ace.264.

Tisdell, Elizabeth J. 2008. “Critical Media Literacy and Transformative Learning: Drawing on Pop Culture and Entertainment Media in Teaching for Diversity in Adult Higher Education.” Journal of Transformative Education 6(1):48–67. doi: 10.1177/1541344608318970.

Udomisor, Isreal, and A. Sonuga. 2012. “Content Analysis of Programs Produced by Nollywood Particularly on Africa Magic: DSTV.” Research on Humanities and Social Sciences 2(11):27–34.

Ukala, Sam. 2006. Manual of Research and of Thesis Writing in Theatre Arts. 2nd ed. Ibadan, Nigeria: Kraft Books Ltd.

Ukwueze, Cornelius Aghadiegwu, and Uchenna Patricia Ekwugha. 2013. “Nollywood as a Tool for Re-Shaping Nigerian Image and Diplomacy.” International Journal of Social Sciences and Humanities Review 4(2):171–91.

UNESCO. 2021. The African Film Industry: Trends,Challenges and Opportunities for Growth. France: United Nations Educational, Scientific and Cultural Organization (UNESCO).

World Commission on Environment and Development. 1987. Our Common Future. New York: Oxford University Press.

Zaniello, Tom. 2007. The Cinema of Globalization: A Guide to Films about the New Economic Order. Ithaca: ILR Press.




How to Cite

Imiti, A. L., & Anyanwu, C. (2023). Nollywood: Revisiting the Change Prism towards Sustaining Societal Development. The Journal of Society and Media, 7(2), 593–607.
Abstract views: 29 , PDF Downloads: 11