Producing Pleasure in Indonesian Boys’ Magazine: Strategy to Control Boys’ Sexuality
DOI:
https://doi.org/10.26740/jsm.v5n2.p485-509Keywords:
sexuality, pleasure, discourse, magazineAbstract
The transition of the political regime in Indonesia during 1995-2004 has implicated the
dynamic discourse on gender ideology. It is reflected in the production of sex articles in
Hai magazine, the only boys' lifestyle magazine in Indonesia, for over three decades. This
paper attempts to analyze the sex articles in Hai magazine. Using Fairclough's Critical
Discourse Analysis, we found that the pieces of safe and healthy sex socialization portray
sex as a pleasurable activity for teenage boys. However, the sexual pleasure defined by
Hai does not refer to Hai's attempt to promote sexual freedom. This pleasure reflects the
idea of normative sexuality. It is demonstrated in this scholarly work how the discourse of
sexual pleasure produced by Hai magazine became a strategy to promote safe sex.
Hence, it is being challenged that the promotion of a safe sex strategy is a manifestation
of Hai's compromise toward the contestation of various ideas of sexuality existing in
Indonesia in the 1990s and 2000s, during the transition of political regimes in Indonesia,
including conservatism and sexual liberalism
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