NUGRAHINI, J.N. et al. 2025. THE INFLUENCE OF PROFITABILITY ON FIRM VALUE IN COSUMER NON-CYCLICAL SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2022–2024 PERIOD. Journal of Strategic Behaviour Accounting. 1, 2 (Dec. 2025). DOI:https://doi.org/10.26740/jsba.v1i2.47021.