PEMBERDAYAAN UMKM GUNA MENCIPTAKAN KREATIVITAS DITENGAH REVOLUSI INDUSTRI DI KELURAHAN MADE, SURABAYA

Abstract

The existence of UMKM is undoubtedly because it is proven to be able to survive and support the wheels of the economy. Empowering UMKM as an answer to the challenges of the global market entering the era of the industrial revolution. This service aims to optimize human resources and potential that can be explored to be developed optimally. The method used in this study is descriptive qualitative. The results of research in community service activities, some of which are UMKM actors, include creating media for promotion and assisting in the marketing process. The conclusion of the implementation of the UMKM empowerment work program has not run optimally because there are several things that are not in accordance with the original plan but this is not a big problem because the implementation of UMKM empowerment is one way for a business to survive in the global market.

Keywords: UMKM, empowerment, industrial revolution.