JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan

Pengaruh Manajemen Laba, Strategi Perusahaan, dan Pandemi COVID-19 terhadap Risiko Kebangkrutan pada Perusahaan Ritel di Bursa Efek Indonesia Periode 2019-2020

Kesya Dwika Ameralya, Muthia Pramesti — Mon, 24 Jun 2024 00:00:00 +0700

Penelitian ini bertujuan untuk membuktikan secara empiris bagaimana income smoothing earnings management, strategi perusahaan (cost leadership dan diferensiasi), dan pandemi COVID-19 berpengaruh terhadap risiko kebangkrutan. Penelitian ini mengambil sampel 23 perusahaan subsektor perdagangan eceran yang terdaftar di Bursa Efek Indonesia (BEI) pada triwulan I hingga triwulan IV tahun 2019-2020. Metode yang digunakan dalam penelitian ini adalah Regresi Linier Berganda. Hasil penelitian ini menunjukkan bahwa income smoothing earnings management mempunyai hubungan positif terhadap risiko kebangkrutan. Selain itu, jika perusahaan menerapkan strategi cost leadership dalam bisnisnya, maka akan mengurangi risiko kebangkrutan yang ditanggung perusahaan. Di sisi lain, strategi diferensiasi dan pandemi COVID-19 tidak berpengaruh signifikan terhadap risiko kebangkrutan.

Pengaruh Kualitas Pelayanan terhadap Volume Penjualan Usaha Toko Kopi Seduh

Nahar Zulfah Fadilah, Moh Supendi — Wed, 01 May 2024 00:00:00 +0700

Changes in people’s lifstyles over time have had an impact on the business world. One of the businesses affected by the changes that have occurred is the coffee industry. The high level of coffee consumption in Indonesia causes businesses to take advantage of opportunities to open coffee shops. In facing competition, business actors must develop strategies that are oriented toward customer satisfaction. One of the factors that influence customer satisfaction is service quality. The better the quality of service provided, the more revenue the coffee shop business can increase. This research was conducted to determine the effect of service quality on sales volume. This research uses the associative quantitative method. The number of samples used was 100 samples with a probability sampling technique which was carried out at the Jagakarsa Seduh Coffee Shop. The data analysis technique uses the classic assumption test, namely the normality test, regression linearity test, simple regression analysis, correlation coefficient test and coefficient of determination, t statistical test. The result showed that service quality had a positive and significant effect of 43,2% on the sales volume of the Seduh Coffee Shop business. Therefore, coffee shop business actors should maintain and improve service quality to increase revenue in business sales volume.

Affiliate Marketing terhadap Minat Beli Mahasiswa di TikTok Shop

Setia Brilianita, Raya Sulistyowati — Tue, 01 Nov 2022 00:00:00 +0700

The growth of the internet has transformed the function of social media as a platform to deliver attention-grabbing marketing communications. The digitalization of media has made affiliate marketing emerge as a popular marketing strategy amidst the growth of social media nowadays. The influence of social media such as TikTok offers a new way of shopping online through affiliate marketing. Thus, this study aims to find the effect of affiliate marketing on students' purchase intention at TikTok Shop. This research uses a quantitative approach with an explanatory type. The population in this study were students of the Faculty of Economics and Business, Surabaya State University with a total of 290 respondents obtained through purposive sampling. The data analysis technique was carried out using a Structural Equation Modeling approach with Partial Least Squares (SEM-PLS) assisted by SmartPLS 3.0 software. This study found that affiliate marketing has a positive and significant effect on students' purchase intention at TikTok Shop. Affiliate marketing at TikTok makes consumers tend to feel more confident and trust in products that are supported by a strong and trusted affiliate program.

Pengaruh Entrepreneurial Education terhadap Entrepreneurial Intention Pada Siswa SMK Bisnis Daring dan Pemasaran (BDP)

Krista Suci Reffandi, Raya Sulistyowati — Fri, 24 Nov 2023 00:00:00 +0700

The rapid population growth raises various problems, one of which is increasing the number of unemployed. Entrepreneurship is a solution to create jobs, thus it requires interpretation related to entrepreneurial attitudes, intentions and actions. This study aims to analyze the effect of entrepreneurial education on entrepreneurial intention of Online Business and Marketing Vocational School Students in Surabaya. This research used quantitative methods with a purposive sampling technique. The population in this study were Online Business and Marketing Vocational School students at Surabaya State Vocational School with a research sample of 267 respondents. The data analysis technique used Structural Equation Modeling Partial Least Squares (SEM-PLS) with the Smart-PLS 3 tool. The test model in this study includes the outer model, inner model and hypothesis testing. The results of the study show that entrepreneurial education has a positive and significant effect on entrepreneurial intention.

Pemetaan Penelitian Bisnis Pariwisata Halal: Analisis Bibliometrik Pada Database Scopus

Arif Purwantoro, Tri Haryanto, Sri Endah Nurhidayati — Mon, 02 Oct 2023 00:00:00 +0700

The largest market share in the post-pandemic era is controlled by Middle Eastern countries, as evidenced by the fact that the football industry currently owns clubs from there. On the other hand, there are also increasing requests from Muslim tourists who want to carry out their lifestyle by religious teachings. The tourism industry must respond by facilitating halal tourism because most Middle Eastern tourists are Muslim. This study aims to map and briefly describe the bibliometrics of the halal tourism business that can be used to examine trends, patterns, and developments. This study used article publication data from the Scopus database from 1997-2023 with the theme "halal tourism business" and obtained 60 articles using the VOSviewer application. The results showed that articles with the theme of the halal tourism business in the Scopus database were first published in 1997. The most published articles with the theme of the halal tourism business were in 2022 (12 documents), while the journal that published the most was "Journal of Islamic Marketing". The most affiliated journals are from the University of Malaysia Kelantan, the most published journals are from Indonesia, and the most subjects are business, management, and accounting. Keywords related to the halal tourism business include Islamic religion, Muslim traveler, halal tourism, halal tourism products, halal business, and halal tourism industry.