JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan

Affiliate Marketing terhadap Minat Beli Mahasiswa di TikTok Shop

2023-08-15T13:45:39+07:00

The growth of the internet has transformed the function of social media as a platform to deliver attention-grabbing marketing communications. The digitalization of media has made affiliate marketing emerge as a popular marketing strategy amidst the growth of social media nowadays. The influence of social media such as TikTok offers a new way of shopping online through affiliate marketing. Thus, this study aims to find the effect of affiliate marketing on students' purchase intention at TikTok Shop. This research uses a quantitative approach with an explanatory type. The population in this study were students of the Faculty of Economics and Business, Surabaya State University with a total of 290 respondents obtained through purposive sampling. The data analysis technique was carried out using a Structural Equation Modeling approach with Partial Least Squares (SEM-PLS) assisted by SmartPLS 3.0 software. This study found that affiliate marketing has a positive and significant effect on students' purchase intention at TikTok Shop. Affiliate marketing at TikTok makes consumers tend to feel more confident and trust in products that are supported by a strong and trusted affiliate program.

Pengaruh Entrepreneurial Education terhadap Entrepreneurial Intention Pada Siswa SMK Bisnis Daring dan Pemasaran (BDP)

2023-07-24T14:53:34+07:00

The rapid population growth raises various problems, one of which is increasing the number of unemployed. Entrepreneurship is a solution to create jobs, thus it requires interpretation related to entrepreneurial attitudes, intentions and actions. This study aims to analyze the effect of entrepreneurial education on entrepreneurial intention of Online Business and Marketing Vocational School Students in Surabaya. This research used quantitative methods with a purposive sampling technique. The population in this study were Online Business and Marketing Vocational School students at Surabaya State Vocational School with a research sample of 267 respondents. The data analysis technique used Structural Equation Modeling Partial Least Squares (SEM-PLS) with the Smart-PLS 3 tool. The test model in this study includes the outer model, inner model and hypothesis testing. The results of the study show that entrepreneurial education has a positive and significant effect on entrepreneurial intention.

Pemetaan Penelitian Bisnis Pariwisata Halal: Analisis Bibliometrik Pada Database Scopus

2023-08-02T13:16:23+07:00

The largest market share in the post-pandemic era is controlled by Middle Eastern countries, as evidenced by the fact that the football industry currently owns clubs from there. On the other hand, there are also increasing requests from Muslim tourists who want to carry out their lifestyle by religious teachings. The tourism industry must respond by facilitating halal tourism because most Middle Eastern tourists are Muslim. This study aims to map and briefly describe the bibliometrics of the halal tourism business that can be used to examine trends, patterns, and developments. This study used article publication data from the Scopus database from 1997-2023 with the theme "halal tourism business" and obtained 60 articles using the VOSviewer application. The results showed that articles with the theme of the halal tourism business in the Scopus database were first published in 1997. The most published articles with the theme of the halal tourism business were in 2022 (12 documents), while the journal that published the most was "Journal of Islamic Marketing". The most affiliated journals are from the University of Malaysia Kelantan, the most published journals are from Indonesia, and the most subjects are business, management, and accounting. Keywords related to the halal tourism business include Islamic religion, Muslim traveler, halal tourism, halal tourism products, halal business, and halal tourism industry.

Diversitas Gender, Risiko, dan Profitabilitas dalam Sistem Perbankan

2023-06-13T12:50:48+07:00

This research is a response to the increasing percentage of female boards of directors in banking companies, as well as the lack of research related to gender diversity on banking credit risk and profitability. Gender diversity is observed using dummy variables, credit risk using non-performing loans, and profitability using return on assets. This study involved 112 samples and was analyzed using multiple linear regression. The results of the study show empirical evidence that the presence of the board of directors has a significant negative effect on credit risk and a positive effect on profitability. This research can be used as a consideration for shareholders when appointing the board of directors.

Fund Size, Fund Age dan Inflasi Sebagai Penentu Kinerja Reksadana

2023-08-06T15:15:20+07:00

The evaluation of the performance of mutual funds can define how competitive mutual funds are with other investment mutual funds on the market, thus it is crucial to pay attention to this development. In order for mutual fund performance to rise steadily each year in the future, research on the variables that can make them more competitive must be conducted. This study aimed to investigate the impact of inflation, fund age, and fund size variables on Indonesian mutual fund performance from 2018 to 2021. Equity funds operating in Indonesia and registered with the Financial Services Authority between 2018 and 2021 made up the study's sample. In this study, a sample of 30 equity funds was obtained through purposive sampling. Multiple linear regression analysis was employed for the study's data analysis. The findings of this study suggest that fund size influences mutual fund performance favourably. According to this study, a mutual fund's age has no bearing on how well it performs. The performance of mutual funds is said to be negatively impacted by the inflation variable in this study.