AKBAR, Aria Syaiful; IRIANI, Sri Setyo; SANAJI, Sanaji. A Systematic Literature Review on the Effectiveness of Customer Relationship Management in Building Customer Loyalty in the Digital Era. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan, [S. l.], v. 9, n. 2, p. 107–128, 2025. DOI: 10.26740/jpeka.v9n2.p107-128. Disponível em: https://journal.unesa.ac.id/index.php/jpeka/article/view/46273. Acesso em: 29 oct. 2025.