LIVIA IRENE; MALIANA PUSPA ARUM; MUHAMMAD EKA PURBAYA. Influencer atau buzzer? analisis efektivitas konten tiktok terhadap brand awareness dan keputusan pembelian impulsif. Jurnal Ilmu Manajemen, [S. l.], v. 13, n. 2, p. 540–549, 2025. DOI: 10.26740/jim.v13n2.p540-549. Disponível em: https://journal.unesa.ac.id/index.php/jim/article/view/40709. Acesso em: 2 jul. 2025.