Suyono, F., & Palupi, G. S. (2025). Implementation of the Stimulus-Organism-Response (S-O-R) Model in Analysing Impulse Buying of Fashion Products on Shopee Live Streaming Shopping. Journal of Education Technology and Information System , 2(01), 1–17. https://doi.org/10.26740/jetis.v2i01.38513